Founding Product/Customer Marketing Manager

About Collectly:
Collectly is a fast-growing healthcare tech startup leading the charge in transforming the U.S. healthcare market through AI-driven innovation. In the U.S., millions of patients interact with healthcare providers daily, navigating a system that often struggles with inefficiencies, administrative burdens, and suboptimal financial experiences.

At the forefront of the AI boom, Collectly is redefining revenue cycle management (RCM) by applying cutting-edge artificial intelligence to automate workflows, streamline billing processes, and create seamless financial experiences. Our solutions are designed to tackle some of the biggest challenges in healthcare: accelerating cash flow, reducing administrative overhead, and elevating the patient experience during critical non-clinical touchpoints.

By simplifying billing for providers and elevating the patient financial experience, Collectly empowers healthcare organizations to thrive in a rapidly evolving healthcare landscape.

We empower healthcare providers to focus on what matters most—delivering care.

The Opportunity:
We’re seeking a Founding Customer / Product Marketing Manager to bridge the gap between our product, customers, and market. You’ll own go-to-market strategy for product launches, build compelling messaging, and create content that showcases customer value and success. This role is perfect for someone passionate about storytelling, positioning, and enabling sales with the right narratives.

Please note: This role is hybrid - candidates located in the San Francisco Bay Area only will be considered.

What You'll Do:
• Develop positioning and messaging frameworks that clearly differentiate Collectly in the market.
• Lead GTM plans for new product launches and feature rollouts, including messaging, collateral, and enablement.
• Create high-impact customer marketing assets: case studies, testimonials, video spotlights, and customer stories.
• Partner with Sales and Customer Success to amplify customer advocacy and expand adoption.
• Drive voice-of-customer initiatives, gathering feedback and insights to inform product and marketing strategy.
• Build and maintain sales enablement resources (battlecards, pitch decks, one-pagers) along with the support of head of sales enablement.
• Analyze competitive landscape and market trends to refine Collectly’s positioning.

Who You Are:
• 5+ years of experience in product marketing, customer marketing, or related roles (SaaS or healthcare).
• Background in healthcare technology, EHRs, or RCM.
• Strong storytelling ability — can translate technical features into clear, compelling customer benefits.
• Experience building GTM launch plans and enablement assets that drive adoption.
• Exceptional written and verbal communication skills.
• Comfortable interviewing customers, building case studies, and creating advocacy programs.
• Highly collaborative, able to work across product, sales, and marketing.Experience with content production (video, webinars, customer events).
• Familiarity with sales enablement tools and platforms.

Why You'll Love It Here:
• Unlimited PTO: We believe in work-life balance and encourage you to recharge when you need it.
• Comprehensive Health Coverage: Fully paid medical, dental, and vision insurance for you and your dependents, because your well-being matters to us.
• Equity Opportunities: Share in our success with stock options - your hard work will drive our growth.
• Retirement Planning Made Easy: Enjoy a 401(k) with a generous company match to secure your future.
• Student Loan Support: We help lighten the load with contributions toward your student loans.
• Compensation: $150,000 - $185,000 per year