Founding Marketing Manager @ Briink (AI x ESG SaaS)

What we do:
READ BEFORE APPLYING: Adding a short intro video (https://briink.fillout.com/t/exY8dQJ3z9us) is mandatory for this position. We do this to get a better sense of candidates before continuing the process and find it really helps.  Any application without a video will be rejected by default. Find instructions at the bottom of the post. No cover letter is required. Thank you!

At Briink, we are building AI systems that bring transparency to the world’s most complex and opaque ESG data — enabling organizations to understand, verify, and act on the information that will shape the climate transition.

We work with leading companies, standard bodies, platforms, and audit firms, bringing speed and rigor to a space that is rapidly becoming mission-critical.

We are looking for a Founding Marketing Manager to build and run marketing at Briink from the ground up.

This is a high-ownership, hands-on role. You will work directly with the founders to define our positioning, generate pipeline, and establish Briink as a category leader in AI for ESG workflows.

Your role:
You will own marketing end-to-end — from strategy to execution.

This is not a role with pre-defined playbooks. You will be expected to figure out what works and scale it.

What You’ll Do

Growth & Pipeline

• Drive inbound pipeline through campaigns, content, and experiments

• Work closely with sales to improve lead quality and conversion

• Build and optimize funnels (website → demo → pipeline)

Content & Positioning

• Translate complex AI + ESG concepts into clear, compelling narratives

• Write and produce content (LinkedIn, case studies, website, email, decks)

• Shape Briink’s voice and positioning in the market

Events & Webinars

• Plan and run webinars, roundtables, and small events

• Support conference presence and partnerships

• Turn events into repeatable pipeline channels

Website & Marketing Assets

• Own and iterate on the website (messaging, structure, conversion)

• Create sales and marketing materials (one-pagers, decks, case studies)

• Ensure consistent, high-quality brand execution

Design (Nice to Have)

• Create or refine visual assets (slides, social content, light web design)

• Maintain a clean, modern brand presence

Your profile:
We are looking for someone who wants to build, not just execute.

You likely bring:

• 2–4 years of experience in marketing, growth, or a generalist role

• Experience in B2B SaaS or a technical product environment

• Strong writing skills — you can explain complex ideas clearly and sharply

• A bias for action — you ship quickly and iterate based on results

• Ability to work independently and take full ownership

• Comfort working directly with founders and sales teams

Nice to Have:

• Experience in marketing AI, data, or developer-facing products

• Exposure to ESG, sustainability, or regulatory topics

• Design skills (Figma, Webflow, or similar)

• Experience running webinars, events, or community-led growth

• Familiarity with tools like Attio, Lemlist, Apollo, Webflow, etc.

What we offer:
Build marketing from zero

You will define how marketing works at Briink — not just execute someone else’s strategy.

Work on a high-impact problem

Better ESG data is critical for capital allocation and the climate transition.

High ownership from day one
You will have direct impact on pipeline, positioning, and growth.

Close collaboration with founders
You’ll work directly with an experienced team that has spent years building AI products.

Flexible working setup
Berlin, with hybrid work flexibility