Founding Marketer (Remote)

Type: Remote, Full-Time

About Us
Wing is seeking elite talent to join M32 AI (a subsidiary of Wing, backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for traditional service businesses.
Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.
If you’re driven by challenge and eager to make a significant impact in a high-caliber role, this is the opportunity you’ve been waiting for.

Overview
This is a hands-on, high-impact role. You’ll own paid ads, landing pages, SEO, content, and lifecycle marketing - and work closely with the founders to scale what works. From writing ad copy to designing growth loops, you’ll be expected to execute with speed, creativity, and a strong grasp of data.

We're hiring a Full Stack Marketer to take the lead across acquisition, funnel optimization, and growth experiments.
Ideal candidates don’t just excel in performance marketing, creative strategy, and data-driven decision-making, but also move fast, think like owners, and care about results. If that sounds like you, we’d love to talk.

You Will Own
1. Performance & Growth Marketing
Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms
Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization
Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement
Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers

2.Landing Pages & Conversion Rate Optimization (CRO)
Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention
Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility
Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates
Analyze behavioral data (via GA4, PostHog) to identify friction points, and boost conversion

3. Creatives & Copywriting
Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency
Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides)
Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach
Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut

4. Lifecycle, Email & CRM Automation
Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals
Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value
Design personalized drip campaigns based on behavior, usage, and funnel stage
Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns

Strategic Initiatives
Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works
Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts
Support hiring, documentation, and team processes as we grow

What Great Looks Like
You’ve taken a B2B SaaS from $0 to $1–5M ARR
You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR
You move from idea to launch in days, not weeks

Preferred Skills & Experience
3+ years in digital marketing with a strong focus on B2B performance marketing
Deep understanding of marketing fundamentals, analytics, and experimentation
Demonstrated ability to leverage AI tools to speed up execution
Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
Experience optimizing funnels and landing pages using CRO best practices
Experience with email marketing platforms, influencer or affiliate campaigns
Proven track record in SEO strategy, content production, and performance measurement
Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools

What You Get
Competitive salary
Performance‑based bonuses
Software for Upskilling & Productivity
Remote-first culture
Work from anywhere
Paid Time Off
Health Insurance
High autonomy, low bureaucracy
Fast-track to leadership for high performers
US HQ Opportunities
Direct access to founding team
High visibility, autonomy and ownership

Hiring Process
Intro call with recruiter
Practical challenge to assess your work quality and work ethic
Final call with founders
Offer