Founding GTM, Finland

TL;DR: We're looking for a Founding GTM to build Lovable's presence in Finland from zero. You'll be drop-one on the ground in one of our highest-potential markets, owning everything from the first conversation to the first signed contract — and shaping the playbook for how Lovable wins in Finland. This is a zero-to-one founder archetype role, not a traditional AE seat. If you get excited about being early, building from scratch, and helping define what an exceptional Nordic team looks like, this is for you.

Why Lovable?

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we're just getting started.

We're a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. The Nordic team in particular is being built deliberately small and exceptional. Every hire matters, and every hire shapes what comes next.

What we're looking for

• Zero-to-one founder mindset: You're energized by an empty whiteboard and being an army of one before you have resources

• Deep conviction in AI as a foundational shift: You genuinely believe Lovable plays a significant role in how software gets built, and you can articulate why

• Power user of Lovable, or eager to be: You've built something (or several somethings) with it, and can demo from experience rather than from a script

• Door-opener: You're well-connected in the Finnish startup and tech ecosystem, or have a clear path to becoming so quickly

• Equally at home with founders and enterprise buyers: You can hold a conversation with a 5-person seed-stage team and a Fortune 500 CTO, and adapt the message without losing the substance

• Strong storyteller: Uou translate technical capabilities into business outcomes, and you make people want to lean in

• Comfort with ambiguity: Finland is greenfield for us. You'll be defining playbooks, not following them

• Open to non-traditional backgrounds: Career AE experience is welcome but not required. What matters is your ability to open doors, build trust, and tell the Lovable story with conviction

• Bonus: full-cycle SaaS sales experience, AI or developer tools background, fluent Finnish + English, prior founder or operator experience

What you'll do

• Build Lovable's presence in Finland from zero. You're the first hire on the ground

• Open doors across the Finnish startup ecosystem and into enterprise accounts

• Run end-to-end sales cycles, from first conversation to signed contract

• Showcase Lovable to founders and enterprise customers, often by building live in front of them

• Partner closely with the broader Nordic team (Stockholm, Denmark) to share learnings and amplify wins

• Shape the playbook for how Lovable wins in Finland, then help us replicate it across new markets

• Feed customer insights back into product and GTM strategy

• Own pipeline, forecasting, and account planning for the market

How we hire

• Fill in a short form then jump on an initial exploratory call.

• Discuss your experience in more depth during a round of interviews with us.

• Join us for a workshop lasting 1-2 days remote or onsite. We'll see how you tick and you get to meet the team and explore whether joining Lovable feels right for you.

About your application

• Please submit your application in English. It's our company language so you'll be speaking lots of it if you join.

• We treat all candidates equally — if you're interested please apply through our careers portal.