Flying Tiger Copenhagen - Marketing Communications Manager - Toronto

Who are we?

Fox Group, a leading and fast-growing retailer with over 10,000 employees globally, is proud to partner with Flying Tiger Copenhagen to bring this unique shopping experience to Canada. As part of our expansion, we aim to establish Flying Tiger Copenhagen as a key player in the Canadian retail landscape, complementing our existing operations of Mango, Laline, Fox Home, and Nike (operated by Retailors). This collaboration marks an exciting chapter in our journey to become the number one leading group in the retail industry in Canada. With numerous growth opportunities and expansions on the horizon, now is the perfect time to join our team and turn your retail job into your dream career.

Flying Tiger Copenhagen is a Danish lifestyle retail chain that began in 1995 with a single store in Copenhagen, where every item was priced at 10 Danish kroner. The name "Tiger" plays on the Danish word "tier" (pronounced tee-uh), meaning ten kroner, which phonetically resembles the English word "tiger" . Over the past three decades, the brand has expanded to over 1,000 stores across 42 countries, with its largest markets in Denmark, the United Kingdom, Italy, and Spain. Flying Tiger Copenhagen offers a wide array of products, primarily focusing on accessories and toys, all designed to bring a sense of fun and surprise to everyday life. The store layout is intentionally maze-like, encouraging customers to embark on a "treasure hunt" experience, with at least 300 new items introduced each month

Job Description

Lead a social-first, digital-driven marketing strategy for the brands in the market

Create and execute creative, content-led campaigns across social media platforms

Work closely with creators, influencers, and content partners to bring the brand to life

Plan and manage content production, brand activations, and collaborations

Manage the marketing budget with a focus on digital impact, engagement, and brand growth

Collaborate with internal teams and external partners (social media agencies, creative studios, influencers, PR partners)

Be hands-on and involved in day-to-day marketing activities in a fast-paced retail environment

Requirements

Bachelor's degree in marketing, Communications, Business Administration, or a related field

2+ years of experience in social/digital marketing, brand management, or creative/advertising agencies – required

Strong understanding of social media culture, content trends, and digital storytelling

Experience working with influencers, creators, or community-led brands – a strong advantage

Background in retail, fashion, or lifestyle brands – an advantage

Highly organized, creative, and able to juggle multiple projects at once

Positive, collaborative, and proactive mindset

French proficiency – an asset

Pay range: $70,000 - 90,000/annually

This is a new opportunity at Fox Group Canada.

Fox Group is an equal opportunity employer committed to diversity and inclusion and we encourage applications from all qualified candidates, including those with disabilities. We will accommodate applicants’ needs, upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require. Information received relating to accommodation will be addressed confidentially. 

We thank all applicants for your interest in this exciting opportunity, however, only qualified applicants will be contacted.