Fitness Sales Training Manager (Multi-Unit | Membership + PT)

The Opportunity

We’re looking for someone with an extensive fitness sales background who’s eager to learn and excited to grow with us. Over the past 8 years, our company has expanded to 20 Anytime Fitness locations... doubling in the last 12 months. We need more talented, motivated people to keep that momentum going. We know the only way to continue growing and helping more people is by building the right team. If that sounds like something you'd like to be a part of, we have a lot to offer.

We are hiring a hands-on Fitness Sales Training Manager to elevate sales performance across our locations. This is a player-coach role: you will run weekly coaching, role-play, and skill development - while getting into clubs to sell memberships and personal training alongside the team to drive real production.

We already have scripts and a sales process. Your job is to help the team execute consistently and improve conversion.

What Sets Us Apart

Growth: We are working hard to grow our company. Your job is about more than selling packages... it’s about helping our whole team succeed. One manager success story at a time.    

Revenue Share / Performance Bonuses:

Portfolio-wide revenue share plus meaningful performance bonuses for hitting growth targets you help define. If you can coach teams, drive execution, and raise performance across multiple clubs - your compensation will scale with the results.

What You’ll Do

Lead weekly coaching cadence (including 30-minute Zoom sessions with staff/teams) focused on:

script memorization

role-playing

objection handling

consultative closes for membership + PT

sales behaviors: lead response time, appointment-setting, show rate, close rate, etc. 

Help onboard new sales hires (training plan, certification, early performance standards).

Conduct in-club visits to:

run live role-play and skill drills

observe tours/consultations

give direct feedback

close sales in real situations when needed (modeling the standard)

Track and review sales metrics; create weekly action plans by club and follow up to completion.

Maintain a high-performance, positive culture across clubs.

What Success Looks Like (Measured)

Improved membership conversion and net membership growth

Improved PT revenue and trainer retention 

Script adherence and consistent execution across locations

Requirements (Must-Have)

Proven track record selling gym memberships and personal training (not just one or the other).

Experience coaching or training others in sales (formal or informal leadership).

Comfortable running role-plays, giving direct feedback, and holding standards.

Experience in a script-based sales environment

Data-driven: you can read KPIs and turn them into clear actions.

Willing to travel routinely and work some evenings/weekends.