Field Sales Manager - Western Cape

Function: Sales

Area: Western Cape 

Overall Responsibility:

The Field Sales Manager (FSM) is tasked with new business in the region, as well as maintaining and growing existing relationships and accounts. Weekly customer call cycles will be established to maximise the time spent in the trade. The role focusses on the full spectrum of on-consumption, corporate retailers, franchise outlets and independent liquor chains.

Focus Area 1: Sales 

Sell the SHP range of products to ALL customers in your CMD (Customer Master Database)

Implement and develop promotional activity to drive consistent pull in relation to the channel management process  

Influence liquor retail pricing within segments 

Maintain model stock levels within shops with minimum of 2 weeks cover

Using Commercial conversations/arguments/calculations to influence sales & merchandising

Influence the placement of our products to maximise accessibility on the best fridge doors, in cold rooms & floor space

Manage B.T.L placements of POS

Focus Area 2: Administration

Determine pre-call planning objectives

Compile daily / weekly reports 

Manage sales and administration 

Handle customer and consumer complaints and queries

Efficient use of company apps to place orders and capture KPI’s

Focus Area 3: Outlet Service 

Strong local knowledge of the geography of the customer base

Develop great business relationships with the owner/manager to achieve decisions

Maintain customer daily call rate and frequency 

Conduct regular customer performance reviews using available data

Requirements of the Role Qualification:

Matric certificate or equivalent

Bachelor's Degree/similar qualification in Sales/Marketing         

A minimum of 3 years’ experience in Sales/Marketing in a FMCG environment 

Valid unendorsed Code 8 driver's licence 

Proficient in Microsoft office

Merchandising experience strongly preferred

Beverage industry experience strongly preferred

Preferred Skills:

Retail maths to develop customers business

Sales maths to understand targets by category, brand & sku in cases & Liters/Hectolitres

Sound interpersonal skills & ability to build relationships & work across business teams     

Ability to work independently 

Time management skills 

Persuasiveness and selling ability 

Strong achievement orientation

Beer knowledge and processes

Exceptional verbal ability and communication skills 

Commercial acumen to achieve mutual results with customers

Strong understanding of On Con Segment   - Bars & Taverns

NB: Specific duties and responsibilities will vary from time to time. The above list is intended to indicate the general nature of the post and is not exhaustive. The post holder will be expected to be flexible in supporting the business by undertaking any other responsibilities aligned with this job level.