Field & Partner Marketing Specialist

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Field & Partner Marketing Specialist

Why We Have This Role

We are seeking a LATAM Field Marketing Specialist to join our Global Field and Demand Gen Marketing Team. In this role, you will assist with the planning, execution, and optimization of regional marketing strategies to support sales objectives and drive pipeline growth. This role serves as an important contributor, supporting localized campaigns, events, and programs that engage target audiences and generate qualified leads. Our goal is to drive high-quality pipeline, deal acceleration, and conversion, and bottom-line results tied to revenue for and with the sales team.

How You’ll Find Success

• Take Initiative: You understand the expected outcome and work proactively to get things done without needing constant explicit direction.

• Articulate Communicator: You provide timely updates on execution status, flag potential issues, and maintain clear, positive communication with internal partners, primarily focused on execution details

• Program Impact: You effectively execute the defined pre- and post-program engagement strategy, ensuring timely follow-up and data capture to help maximize pipeline outcomes

• Streamlined Lead Flow: You support the seamless lead flow management from field marketing programs and events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion.

• Detail-Oriented Execution: You excel in supporting multifaceted events and programs simultaneously, demonstrating strong project management abilities and ensuring all program assets adhere to brand guidelines while delivering a seamless and positive customer experience

• Data Driven: You are proficient in utilizing tools like Salesforce (SFDC) to assist with regular, data-informed discussions with sales leadership around program performance.

• Budget Management: You assist with tracking the allocated marketing budget with a cost-conscious approach, ensuring effective reconciliation and helping to maximize ROI across all field marketing initiatives.

How You Will Grow

• Opportunities to refine your project management and execution skills through high-impact campaigns in a fast-scaling organization.

• Access to mentorship and professional development programs tailored to enhancing your marketing knowledge and capabilities.

• A chance to expand your network by collaborating cross-functionally with sales, product marketing, and content teams.

• Potential for significant career growth as we recognize and nurture talent within the team.

Things You’ll Do

• Support the planning and execution of LATAM field and partner marketing initiatives in close partnership with the Head of LATAM Field & Partner Marketing, sales, and channel stakeholders.

• Execute end-to-end field and partner marketing programs across LATAM, including in-person events, webinars, partner co-marketing activations, and localized campaigns designed to generate qualified pipeline and accelerate deals, while assisting with end-to-end initiatives to generate qualified leads and support the conversion or acceleration of targeted accounts.

• Coordinate with internal teams (Sales, SDRs, Marketing Operations, and Integrated Marketing Managers) to ensure proper audience targeting, timely execution, and strong pre- and post-program follow-up.

• Ensure accurate lead capture, routing, and follow-up from field marketing and partner programs into Salesforce and marketing automation platforms.

• Monitor program performance, including leads, pipeline influenced, and conversion metrics, and support regular reporting and analysis.

• Process invoices, contracts, and expense reports accurately and on time, supporting effective budget tracking and reconciliation across multiple initiatives.

• Support regional execution across LATAM markets, adapting programs as needed based on market maturity, language, and sales priorities.

What We’ll Look For

• 3+ years of experience assisting with event management, including experience with field marketing events.

• Experience supporting other field programs beyond physical events.

• Experience working with a direct sales team, sales development teams (SDRs), and other cross-functional partners.

• Experience assisting with budget tracking and reconciliation across an event series.

• Experience supporting pipeline building responsibility.

• Experience with Salesforce.com, and marketing automation platforms (building emails, lists, and landing pages).

• Must be metrics-driven.

Our Team’s Favorite Perks And Benefits

• Work-life integration: frequent office events, team outings, and happy hours

• Qualtrics Experience Program: MXN 36,882 annually (eligible after a year)

• Wellness reimbursement: MXN 25,000 annually

• Allowances for meals, groceries, and more

• We believe in sharing Qualtrics' success which is part of the compensation for all employees

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #hybrid

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:

Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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