FIELD MARKETING SPECIALIST - MONTERREY

Red Bull marketing teams are specialized in the areas of Sports, Culture, Brand and Media. Through global, national, and local marketing teams in over 170 countries they inspire, encourage, challenge and empower people to make the most of their time and talent to bring the best ideas to life.

The Field Marketing Specialist (FMS) is responsible for building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The Field Marketing Manager is constantly out "in the field" to make things happen, this is not an "office" job.

KEY RESPONSIBILITY:

STRATEGIC DIRECTION & BRAND PRIORITIES

• Effectively execute the brand strategy, adapting it to the local context and identifying new opportunities.

• Ensure a deep understanding of consumers and competitors in the region, contributing to the development of ideas and action plans that continue to build brand image and improve local consumer understanding of the product.

• Work closely with the local sales team to ensure product availability at every field marketing activity.

• Collaborate with the national marketing team in the development of the annual marketing plan for the region.

BRAND APPEAL & EXECUTIONAL EXCELLENCE

• Create and execute key events – both Red Bull–owned and third‑party – to increase brand visibility and drive product usage in relevant consumption occasions.

• Identify opportunities to strengthen the brand in line with the national strategy and with a strong focus on the local consumer: from new events and locally relevant ideas to new talent and content creators that resonate with the local audience.

• Ensure that every consumer interaction with the brand is positive, driven by strong attention to detail and premium execution of events and brand assets.

MARKETING INNOVATION

• Develop a deep understanding of local trends and our Entry Point Consumer to stay increasingly connected to the local consumer.

• Create new and innovative ideas that bring the brand to life, leveraging field connections, consumer insights, trends, and local scenes – all grounded in strong ownership of the region and aligned with global and national priorities.

ORGANIZATIONAL CAPABILITIES

• Strong time management skills and rigorous control of brand assets – from cans to event execution materials – in line with the local action plan.

• Coordinate event execution with the right local agencies to maximize the event experience.

• Choose Micro Skill Upload

 

• 2 years marketing experience preferably in sports/events, culture marketing or in the field.
• Ideally, experience in working with commercial teams – general sales or trade marketing.
• Proven background in negotiation and management of budgets.
• A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people for an idea.
• Strong leadership, planning and project management skills.
• A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns).
• Strong understanding of youth culture in sports and culture in the region.
• A creative marketer with depth in brand understanding, innovation at the heart who puts new ideas into practice fast.
• Excellent communication skills, orally and in writing, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience.

At Red Bull, we believe in the power of human potential to give wings to people and ideas. We foster an inclusive environment where every voice is valued, regardless of gender, race, sexual orientation, origin, age, or disability.

In the world of Red Bull, everyone is welcome!

We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.