Field Marketing Manager

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

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General Summary:

The Field Marketing Manager is responsible for the planning, execution, and onsite leadership of field marketing programs that drive sales pipeline, including tradeshows, roadshows, Lunch & Learn events, and other high-impact in-person programs.
This role reports to the Director of Field Events and works cross-functionally with Demand Generation, Product Marketing, Partner Marketing, and Sales. The Field Marketing Manager is the primary onsite lead for assigned events and serves as the face of Field Events in the field, ensuring a consistent, high-quality experience for partners, prospects, and internal stakeholders.

Essential Duties and Responsibilities:

• Plan and execute tradeshows, roadshows, Lunch & Learn events, and other pipeline-generation programs.

• Own end-to-end event execution, including logistics, vendors, staffing, timelines, and onsite delivery.

• Serve as the primary onsite lead, managing setup, execution, teardown, and real-time issue resolution

• Travel to support in-person events and ensure consistent execution standards.

• Lead onsite staff, vendors, and partners to ensure smooth, professional event execution

• Act as a knowledgeable point of contact for product-level conversations, directing detailed questions to appropriate Sales or Product teams

• Support Sales teams onsite through booth staffing, partner engagement, and relationship building.

• Partner with Demand Generation, Product Marketing, and Sales to align events with campaign goals and GTM strategy

• Collaborate with Partner Marketing and Social Media teams on sponsored speaking sessions, onsite content capture, and social amplification

• Coordinate closely with the Event Operations Specialist on budgets, lead capture processes, and post-event reporting.

• Manage assigned event programs with clearly defined goals, KPIs, and success metrics

• Analyze and present post-event reporting, including attendance, engagement, pipeline impact, and qualitative insights.

• Identify opportunities to improve onsite execution, attendee experience, and operational efficiency.

• Support special projects or new field programs as assigned

• May coach or support junior team members or temporary event staff.

• Research, analyze, and document findings to support continuous improvement of field programs.

Knowledge, Skills, and/or Abilities Required:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work independently on projects and processes with general supervision.

• Proven ability to manage complex events independently with minimal supervision.

• Strong onsite execution skills and comfort operating in fast-paced, high-pressure environments

• High travel readiness and flexibility.

• Excellent interpersonal, verbal, and written communication skills.

• Strong organizational skills with the ability to manage multiple events and priorities simultaneously.

• Ability to adapt quickly to new tools, technologies, and processes.

• Experience with Cvent and event technology platforms is a plus.

Educational/Vocational/Previous Experience Recommendations:

• Bachelor’s degree in related field or equivalent business experience

• 3+ years of relevant experience

• Preferred: B2B event experience

Working Conditions:

• Onsite/Hybrid/Remote depending on location

• 40–50% travel required, including multi-day onsite events.

• May require extended hours during peak event periods.

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [email protected] or 1-800-671-6898.