Field Marketing Manager

About the role

Panorama is looking for a Field Marketing Manager to design and execute integrated field marketing programs—including events and account-based marketing (ABM)—that drive pipeline growth and strengthen engagement, progression, and conversion with priority accounts. This role owns field and ABM strategy for a defined scope of accounts, regions, and programs, with a strong focus on execution excellence and measurable pipeline impact.

You’ll partner closely with Sales, Client Partnerships, and Marketing to develop account- and segment-specific field plans, execute high-impact programs, and continuously optimize performance. This role operates independently within established demand generation frameworks and contributes to the evolution of Panorama’s field marketing strategy through insights and execution learnings.

What you’ll do
Design and execute ABM strategy for priority accounts

• Design and execute ABM strategy for a defined set of priority accounts, aligned to Sales territory plans and pipeline goals.
• Partner closely with Sales to understand account priorities, buying committee needs, and deal stages, translating these into actionable ABM field plans.
• Plan and deliver high-touch, account-based field experiences such as executive dinners, customer roundtables, and 1:few events.
• Coordinate ABM field motions from planning through follow-up, ensuring alignment with Sales outreach and next steps.
• Execute field marketing programs at scale
• Plan and execute a defined portfolio of field marketing programs, including conferences, regional events, hosted experiences, and virtual programs.
• Own end-to-end execution for assigned programs, including timelines, vendors, logistics, staffing coordination, and post-program follow-up.
• Apply existing field marketing playbooks and contribute improvements based on performance data and execution learnings.

Own program performance and optimization

• Partner closely with Revenue Operations (RevOps) and Marketing Operations (MarOps) to define, instrument, and govern success metrics and attribution for assigned field and ABM programs. Agree up-front on lead scoring, UTM conventions, touch attribution, and lead routing so program results are reliable and actionable.
• Define success metrics for assigned field and ABM programs — including engagement, pipeline influence, win-rate lift, average deal size, and ROI — and translate those into measurable targets and dashboards.
• Track performance end-to-end: ensure proper tracking and data flows with MarOps, validate data quality with RevOps, and maintain shared dashboards that surface program health and revenue impact.
• Deliver post-program reporting with clear insights and prioritized recommendations for Sales, RevOps, and marketing stakeholders (e.g., what to scale, what to iterate, and where attribution pulls or tracking gaps exist).

Cross-functional collaboration and execution rigor

• Collaborate with marketing partners (content, product marketing, lifecycle, brand) to ensure messaging and campaign alignment.
• Work closely with Sales and Client Partnerships to coordinate staffing, outreach, and follow-up execution.
• Maintain clear timelines, calendars, documentation, and communication workflows to support consistent execution.
• Effectively manage budget, ensuring optimization of allocated spend across activities with the greatest impact to pipeline

Requirements:
• 3-5 years of experience in B2B field marketing, events, and/or ABM in a demand generation environment.
• Experience designing and executing ABM programs for a defined set of accounts in close partnership with Sales.
• Proven ability to manage multiple field programs simultaneously with strong attention to detail and follow-through.
• Experience tracking pipeline impact and program performance and using data to inform improvements.
• Strong cross-functional collaboration, project management, and communication skills.
• Familiarity with ABM and event tech platforms (CRM/MAP, intent signals)
• Experience in edtech preferred, or demonstrated ability to ramp quickly in a complex B2B space.

Benefits:
The base salary range for this position is $82,875 - $121,875.

Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits

Some of the additional benefits offered are:

• 401K with an employer match
• Health, dental, vision, life insurance, and short-term and long-term disability coverage.
• Flexible spending account for health care and dependent care
• Wellness Reimbursement
• Work from Home Reimbursement
• Flexible vacation policy
• Parental leave program
• Company Issued Laptop