Field Marketing Manager

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

What you get to do in this role:

• Drive and execute marketing events and campaigns to deliver pipeline coverage for the Japan sales organization specifically for: Executive Programs and Partner Marketing
• Primarily this role will manage and execute the following as required:

        o Field events including CxO events, Roundtables and hospitality events (Ex. Seminar and Golf, F1 experience)

        o Partner owned sponsorships

        o Workshops for partner enablement and seminars owned by partner

        o Localize and execute global partner marketing programs and campaigns in country

        o Drive eOective global- local partner marketing and field marketing interlock to enable successful regional activation

• This role will work closely with:

        o Business stakeholders to ensure all marketing activities are planned in collaboration and consultation with the relevant sales teams

        o The Japan PR and Comms teams to help drive integrated social, awareness, PR and case studies

        o The Japan Campaigns team to drive webinars, digital, online and data coverage

        o Marketing operations to measure, evaluate and report on each campaign

        o Inside Sales to make sure leads from marketing activities are being handled and followed up on in a timely mannero Provide end-to-end logistical campaign support including contract negotiation, vendor management, campaign creation, lead-flow management, internal/external communications, etc.

        o Manage a marketing budget and track spend

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• Minimum 5 years of practical experience in program management, lead generation or marketing assistant role within an IT or High Tech environment
• Executive Marketing Experience and Partner Marketing Experience
• Ability to work in a team and metrics-driven environment
• Excellent cross-team collaboration, communication and organisational skills
• Creative and innovative thinking
• Experience in a fast-paced environment and the ability to deliver to ambitious deadlines
• Strong attention to detail with the ability to handle multiple projects simultaneously
• An entrepreneurial spirit
• Heavy emphasis will be placed on problem solving skills, personal initiative and good people management/relationship skills. In addition, candidate must be resourceful and driven, with excellent oral and written communication in Japanese and English, interpersonal, and analytical skills.
• Candidate must be a self-starter and comfortably working with minimum direction and limited information. Must have the ability to prioritise, multi-task, manage projects, meet deadlines, and deliver results with limited time and resources.
• Proficient in Microsoft OOice: PowerPoint, Excel, Word

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.