Field Marketing Manager - APAC

MariaDB is making a big impact on the world. Whether you’re checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan, or ordering takeout – MariaDB is the backbone of applications used every day. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people. With massive reach through Linux distributions, enterprise deployments, and public clouds, MariaDB is uniquely positioned as the leading database for modern application development.

The Role

MariaDB is looking for a strategic, hands-on field marketer who understands the nuances of an indirect, partner-led sales motion. You will serve as the marketing owner for the region, acting as the critical link between our global strategy, our regional sales teams, and our partner ecosystem.

Unlike direct markets, your success in APAC relies on collaboration—working alongside our Global Partner Marketing Manager to operationalize global plans while acting as the "boots on the ground" to adapt, localize, and execute strategies that drive deal momentum in diverse markets.

Scope & Regional Focus (2026)

• Primary Markets: India, Southeast Asia, Korea.

• Sales Motion: Predominantly Indirect / Channel-led.

What you’ll do

1. Regional GTM Strategy & Orchestration

• Own the Plan: Partner with the APAC RVP to build a comprehensive marketing plan aligned with the regional focus. You are the "General Manager" of marketing for your territory.

• Manage the Budget: Own the regional field budget; source and negotiate vendors, manage expenses, and ensure every dollar spent drives ROI.

• Align the Strategy: Adopt, localise, and prioritise global integrated campaigns content and messaging to fit local cultural and business nuances.

2. Demand Generation & Pipeline Acceleration

• Execute Campaigns: Build and execute robust multi-channel campaigns (digital, webinars, syndication) adapted for local markets. You are responsible for meeting monthly and quarterly MQL and Pipeline targets.

• Regional ABM: Partner with Sales to define a regional ABM strategy. Tier accounts, map buying committees, and tailor plays for entry, expansion, and competitive takeout.

• Event Execution: Own end-to-end execution of trade shows, executive dinners, roadshows, meetups, and virtual events. Ensure these are not just "activities," but pipeline drivers.

3. Partner Marketing Execution

• Field Execution Arm: Collaborate with the Global Partner Marketing Manager to operationalize "through-partner" and "with-partner" initiatives. Ensure partners are equipped, enabled, and actively driving demand.

• Alignment: Collaborate with Partner & Channel stakeholders to align APAC field activities with partner programs, ensuring we are leveraging the ecosystem to amplify our reach.

4. Sales Alignment & Measurement

• One Team: Attend weekly sales forecast calls. Understand the health of the pipeline. If a gap exists, proactively propose a marketing intervention to fix it.

• Data Accountability: Be metrics-driven to the core. Live in the data, own the numbers, and report with full accountability on lead conversion, opportunity creation, stage progression, and program health.

• Continuous Improvement: Champion data hygiene and multi-touch attribution; test, iterate, and scale what works.

Experience & Skills

• 5-7+ years in B2B Enterprise Tech marketing. Strong preference for candidates with experience in Open Source or Database technologies.

• Channel Fluency: You understand the indirect sales motion. You know the difference between a Distributor, a GSI, and a Reseller, and you know how to market to them and through

• Regional Expertise: Deep familiarity with the Indian and Southeast Asian markets is required.

• Tech Stack: You are hands-on with Salesforce and Marketo (or similar). You use AI tools to prioritize accounts, personalize content, and accelerate workflows.

The "MariaDB Fit"

• Outcome-Driven: You don't just "do marketing"; you drive revenue. You know how to turn plans into pipeline.

• Highly Organized: You enjoy the discipline of planning. You use tools like JIRA/Confluence and spreadsheets to build simple, efficient processes that keep stakeholders aligned.

• "Can Do" Attitude: We are a lean team. You are a problem solver who spots gaps, proposes solutions, and executes fast—whether that's shipping a booth or rewriting email copy.

• Communication: Exceptional English written and verbal communication skills. You can hold your own in a room with Sales Directors and Partners.

Nice to Have

• Experience with hyperscaler (AWS/GCP/Azure) and SI/ISV co-sell motions.

• Fluency in Korean is a strong plus.

Location

Singapore

What's in it for you?

Impact the world of technology by pushing the boundaries of technology and business models, working at MariaDB, plc. Be part of a game-changing organization that encourages outside-the-box thinking, values empowerment, and is truly shaping the future of the software industry.

You’ll be collaborating with high-caliber colleagues around the world, offering unparalleled learning and growth opportunities. We provide a very competitive compensation package, 25 days paid annual leave (plus holidays) and a massive degree of flexibility and freedom, and more.

Salaries for candidates outside the U.S. will vary based on local compensation structures.

How to Apply

If you are interested in this position, please submit your application along with your CV/Resume through our ATS Greenhouse on our MariaDB Careers site.

• At MariaDB we celebrate the diverse experiences and perspectives of our employees because this drives innovation and success. MariaDB is an equal opportunity employer dedicated to creating a welcoming and inclusive workplace for everyone.

• MariaDB does not sponsor work visas or relocation.

• MariaDB is committed to providing accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.

• MariaDB will not accept agency resumes without a prior contractual agreement with HR. Please do not forward resumes to any recruiting alias or employee directly. MariaDB is not responsible for paying any fees associated with any unsolicited submitted CV/Resumes.