Field Marketing Intern | Western Cape

The Field Marketing Intern supports the Field Marketing Manager (FMM) & Field Marketing Specialists (FMS) in making Red Bull #1 in their region. This is done by building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities: they gather key local insights by building strong networks with specific communities & playgrounds including key (social) opinion-leaders. They give strategic input in project groups relevant to their region/focus area to create and implement innovative marketing initiatives encompassing local needs and specificities in the four pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) and leveraging On Premise and Off Premise. The Field Marketing Intern is constantly out ‘in the field’ to make things happen and remain ‘on the pulse’, this is not an ‘office’ job.

Support

• Build strategic plans together with the FMM & FMS on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.
• Support the FMM in developing and executing specific national and regional innovative Red Bull owned programs.
• Work cross functionally, managing internal & external requests in line with regional priorities.
• Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on infusing Red Bull into student life during key moments (study, sport, party, etc.), using a “from students for students” approach to create a credible brand image within universities and win students as loyal Red Bull consumers.
• Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.
• Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.
• Ensure Student Marketeers have the required skills to conduct sales support activities thanks to great training tools like Ace of Sales.

• Recent graduate, but with limited to no formal work experience
• Excellent English spoken and written
• Preferably, a former Student Marketeer at Red Bull
• Valid Driver’s License
• Excellent MS Office-Skills (Word, Excel, Power Point & Google Documents)
• Excellent attention to detail, process driven and structured
• Very high commitment, flexibility, fast paced worker with an energetic personality
• Quick learner, self-motivated and able to work independently
• Well organized
• Top communication skills
• Team player

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.