Field Marketing Consultant

Please note this is a 12-Month Fixed Term Contract

The Field Consultant will be responsible for supporting automotive retailers by delivering onsite marketing expertise, campaign execution, and performance optimisation. The role bridges central marketing strategy and local retailer implementation, ensuring brand consistency, lead generation, and commercial growth across the network.

• Act as the primary marketing point of contact for assigned retailer or automotive retail partners
• Visit retailer sites regularly to review marketing activity, brand compliance, and local performance
• Build strong relationships with the Head of Business, General Managers, and marketing teams
• Work with the agency onsite support team to implement activities

Key Responsibilities:

• Support the rollout of local marketing campaigns
• Advise on local marketing activity, including digital advertising, social media, CRM, email and showroom events.
• Ensure correct use of brand guidelines across online and offline materials
• Coordinate local activations, events, and promotions to drive showroom traffic and leads
• Analyse marketing KPIs such as leads, conversion rates, footfall, and ROI
• Use insights to recommend improvements to retailer marketing strategies
• Produce visit reports, performance reviews, and action plans
• Educate retailer teams on marketing tools, platforms, and best practice
• Provide coaching on digital marketing, lead handling, and customer journey optimisation
• Identifying growth opportunities and solving local challenges
• Liaise with central marketing teams and internal agency team

Requirements:
• Experience in automotive marketing, or field-based consultancy
• Strong understanding of UK automotive retailer operations
• Knowledge of digital marketing channels (paid media, social, CRM, lead management)
• Excellent communication, presentation, and relationship-building skills
• Ability to analyse data and translate it into actionable recommendations
• Full clean UK driving licence and willingness to travel extensively

Desirable

• Experience working with OEMs, Retailer groups, or automotive marketing agencies
• Familiarity with platforms such as Google Ads, Meta, dealer websites, and CRM systems
• CIM or other marketing qualification

Personal Attributes

• Commercially minded and results-driven
• Confident, professional, and credible with senior stakeholders
• Highly organised and able to manage a field-based workload
• Proactive, adaptable, and solution-focused

Benefits:
Work’s a treat!

On top of a competitive salary, you can expect a whole load of perks:

• 25 days’ holiday + bank holidays – we understand the importance of you getting some down time.

• Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing.
• Pension Scheme – helping you save towards your retirement home in the sun!
• Corporate Medical Cash Plan – claim back the cost of your medical treatments.
• Smart Working Options – spend up to 40% of your working week from home.
• So many savings – through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.

• Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy.
• Cycle to Work Scheme – save on the cost of biking to work.
• Monthly Employee Awards - Employee of the Month programme with £250 bonus
• Raising money for charity including a paid Volunteer Day – we’re all about giving back… and having lots of fun in the process!
• Referral scheme – know the perfect person to join the team? You could bag £1,000 for a putting a good word in.

• Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
• Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups available to employees and exist to offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other.

What next?
If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.

#LI-SC1