FBS - Marketing Decision DATA Science Manager (knowledge in MMM)

Capgemini

São Paulo, State of São Paulo, Brazil Hybrid permanent

Posted: December 23, 2025

Quick Summary

The FBS - Marketing Decision DATA Science Manager is responsible for developing and implementing data-driven marketing strategies to drive business growth and revenue. The ideal candidate should have a strong background in data science and marketing, with expertise in data analysis, machine learning, and business acumen. The successful candidate will work closely with cross-functional teams to develop and execute data-driven marketing campaigns that drive business outcomes.

Job Description

Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premium well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world

Team Function:

• The Direct Analytics & Reporting team has a broad scope supporting the entire Direct Business Unit.
• We build reporting, analyze data, run tests, and measure results.
• Our stakeholders who we support include Brand Media, Performance Marketing, Farmers.com, FFQ online quoting, Direct sales, Customer Retention, and many others.
• We are a trusted partner among our stakeholder teams because we proactively surface insights to optimize the Farmers business.

Role Description:

• This role will lead the media measurement pillar of the Analytics & Reporting team.
• This person will be responsible for managing media measurement vendors, conducting incrementality tests, reporting on results to senior stakeholders, and analyzing campaigns.
• Experience using MMM to measure marketing performance is required.
• This role will have one direct report who will be supporting in measurement and testing for all Farmers campaigns.

Requirements:
Other Critical Skills

• MMM - Advanced
• Incrementality Testing
• Analytics

Software / Tool Skills

• R and/or Python
• SQL
• Excel

English Proficiency

• Minimum Required: Fluent

Required Education

• Minimum Required: Bachelor

• Preferred: Masters

Benefits:
• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Dynamic and inclusive work culture within a globally renowned group
• Private Health and Dental Insurance
• Pension Plan
• Meals tickets
• Life Insurance

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