FBS - Marketing Data Analyst (Mid Level)

Capgemini

Mexico City, Mexico City, Mexico Hybrid permanent

Posted: April 13, 2026

Job Description

Job Summary

• Supports the quantitative evaluation of marketing campaigns and reporting of results. Data-mines and reports from large datasets.
• Creates and modifies computer programs to pull information from company databases.
• Prepares analysis of marketing effectiveness and efficiency, retention, and cross-sell data; continually enhances reports and analyses.
• Responsible for obtaining, evaluating, and communicating information that supports revenue growth and profitability.
• Recommends strategies for improving results and market position.

Essential Job Functions

• Supports the marketing function by performing data manipulation and data mining on large sets of data. Development of data and information structure.
• Creates and modifies computer programs to pull information from company databases.
• Prepares analyses marketing driver effectiveness and efficiency and analysis of cross-sell and retention; suggests enhancements to standard approaches. Identifies market segments and develops specialized reporting approaches.
• Prepares exhibits and responds to requests for additional data.
• Provides detailed requirements for systems implementation projects.
• Measures and monitors marketing performance data. Facilitates through other parts of the organization to accomplish results.
• Supports data sciences team through access and manipulation/formatting of data as required Performs other duties as assigned.

Requirements:
Other Critical Skills

Marketing Analytics and Data Literacy - Entry Level
Reporting and Measurement Rigor - Entry Level
Basic Analytical and Testing Skills - Entry Level
ROI and Performance Tracking - Entry Level
Insights Generation and Communication - Entry Level

Software / Tool Skills

Excel - Entry Level
PowerBI - Entry Level
Looker Studio - Entry Level

Benefits:
• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Dynamic and inclusive work culture within a globally renowned group
• Private Health and Dental Insurance
• Pension Plan
• Meals tickets
• Life Insurance

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