Expression for Interest - Associate Director, Media planning

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

3 Best things about the job:

1. Working with brands across categories, ranging from traditional ones to more digitally evolved brands.
2. Work with best in business media partners & teams.
3. Attain strong understanding of cross channel media strategy by working on diversified category & teams

In this role, your goals will be:

In three months:

• A good understanding of the client’s business and develop a great working relationship with key client contacts.

• Demonstrate good collaboration with various divisions and teams across markets.

• Craft overall advertising media objectives from business plans upon competitive analysis, marketing data, key learning and insights.

• Good time management skill and able to follow through on process and delivery timelines.

In six months:

• Established strong team and client relationships, receive great feedback from co-workers and key client contacts.

• Become the first port-of-call on day-to-day dealings and a trusted advisor to the client by properly justifying recommendations, demonstrate strong timeline management and deliver agreed outcomes.

• Worked on campaign briefs with minimal supervision, providing strategic recommendations with strong insights and channel tactics.

In 12 months:

• Built up team capabilities to develop more innovative media solutions, going beyond traditionally planned media and starting to instill a yearning in clients to expand into the digital space and look at how campaigns can be driven by content, social media marketing, programmatic digital, mobile, search, etc.

• Ensured implementation of campaigns that help drive revenue growth.

• Delivered good campaigns with strong business results worthy of awards submissions.

Responsibilities of the role:

• Develop and build relationships with clients, be a trusted advisor on account requirements.

• Responsible for overall campaign strategy, planning, implementation and post-campaign reviews for your set of brands.

• Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs.

• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.

• Work with the team on competitive reporting and analysis.

• Propose and implement new planning approaches, ideas and product offerings.

• Support contractual discussions with key media vendors and trading commitments for the client.

• Keep a close ear to the ground on new opportunities to take to clients.

• Help guide and advise the wider team on best practices, innovation and work processes.

• Champion the growth and development of Agency services beyond media planning and buying.

• Work with internal specialist resources and group resources.

• Manage and develop your direct reports.

Skills and Experience

What you will need:

• Experience at least 8 years or more in media/marketing industry.

• Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.

• Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media.

• A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations.

• Strong communication and presentation skills.

• Fluent English communication skills.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

Thank you for your interest in WPP Media. By submitting your details, you are expressing interest in future opportunities at WPP Media. Your application will be reviewed by our talent acquisition team. If a suitable opportunity arises, we will contact you for next steps. We appreciate your patience and interest in joining our team.

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