Experiential Strategist (Campaigns & Activations)

Role Profile: Experiential Strategist (Campaigns and Activations) 

Location: remote (within 4-hours PST) 

Position Type: Full-time 

Reports To: Head of Culture & Engagement 

Collaborates with: Impact Team, Marketing and Branding, Philanthropic Partnerships, and Culture & Engagement. 

Compensation: CAD 95-140K 

Start Date: ASAP 

Application Deadline: March 13, 2026 

About Canopy 

Canopy is a solutions-driven, environmental not-for-profit organization dedicated to protecting forests, species, and climate. For more than 25 years, Canopy has been a driving force in transforming wood-based supply chains, including publishing, packaging, and textiles, to eliminate fibre coming from the world's most critical forests and ensure a livable planet for all. 

Position Overview 

The Experiential Strategist is responsible for designing and executing high-impact, immersive experiences that bring Canopy’s campaigns to life, deepen engagement, and strengthen relationships with stakeholders, corporate partners, innovators, and philanthropic partners. This role ensures activations align with Canopy’s mission, strategic priorities, and the stakeholder engagement ladder. 

Working closely with the Impact Team and under the guidance of the Head of Culture & Engagement, the Experiential Strategist leads multi-stakeholder campaigns, manages activations from concept to production, and ensures internal alignment and knowledge-sharing across teams. 

Key Responsibilities  

Strategic Engagement, Activations and Experiential Initiatives – 50%

Lead the strategy, design, and delivery of brand-led experiential initiatives that advance Canopy’s positioning, visibility, and influence, from concept through execution. These experiences are primarily brand-facing, audience-driven, and externally oriented. 

Own experiential strategy for brand audiences, including identifying opportunity spaces, priority audiences, and moments where immersive experiences can create narrative leverage and deepen understanding of Canopy’s impact. 

Collaborate closely with the Marketing and Brand Manager as a brand guardian, ensuring alignment with Canopy’s visual identity, tone, and narrative, while retaining ownership of the creative concept, experience design, and execution of brand experiences. 

Partner with the Philanthropic Partnerships team on donor-facing experiences, contributing experiential thinking and design where it supports engagement, while recognizing that overall donor stewardship and relationship ownership sits with Marketing and Brand/Philanthropic Partnerships. 

Serve as executive producer for bespoke brand activations, collaborations, and multi-platform experiential campaigns, coordinating across Impact, Marketing and Brand, and external partners as needed. 

Design participatory, immersive brand experiences that translate Canopy’s work into felt understanding — helping external audiences grasp the scale of impact, connect emotionally to the mission, and take meaningful action or support. 

Internal Leadership and Knowledge-Sharing – 20%

Model strategic activation of partners and creative excellence across internal teams. 

Ensure alignment across Impact, Impact Communications, Culture & Engagement and Philanthropic Partnerships teams, sharing best practices for experiential campaigns. 

Collaborate on reports, snapshots, and donor communications to integrate experiential storytelling. 

Co-Lead the development and execution of Canopy’s Internal Communications Plan with the Culture & Engagement Team. 

Collaboration and Cross-Functional Integration – 20%

Work collaboratively with Marketing and Branding, Donor Communications, Design, and Impact teams to ensure messaging, campaigns, and experiential initiatives are cohesive, strategic, and impactful. 

Provide thought partnership to integrate experiential engagement into broader organizational strategies. 

Monitoring and Insights – 10%

Track engagement metrics and analyze stakeholder feedback to adapt strategies for maximum reach and influence. 

Identify trends, opportunities, and lessons learned from activations and campaigns and socialize with the team to ensure more impactful future work. 

Qualifications and Experience 

8+ years in strategic engagement, experiential marketing, or stakeholder activation, preferably in not for profit or mission-driven organizations. 

Proven ability to plan and execute high-profile activations and campaigns, linking experiences to strategic relationship outcomes. 

Strong storytelling and creative design skills, amplifying organizational impact through immersive initiatives. 

Demonstrated collaboration and leadership across internal teams and external partners. 

Experience tracking engagement metrics and translating insights into actionable strategies. 

Comfort operating in complex, fast-paced environments with multiple stakeholders. 

Passion for environmental conservation, social impact, or mission-driven work. 

Hunger for change. 

Embrace a “Yes, AND...” mindset to foster innovation and collaboration (link to https://www.linkedin.com/pulse/what-does-mean-say-yes-change-jordan-hirsch/)  

A passion for protecting the world’s forests. 

Key Competencies 

Strategic thinking and foresight 

Creativity and innovation in experiential engagement 

Executive presence and persuasive communication 

Collaboration and relationship management 

Project management and organizational skills 

Systems thinking and alignment with organizational mission 

For applicants outside Canada, the salary will align with a benchmarked salary band based on location. Please reach out to Anna for more information. Canopy offers a competitive salary range. New Canopals can expect a salary typically within the lower half of the range, reflecting our commitment to equitable compensation practices. We believe in fostering a supportive work environment where employees can thrive. We also offer comprehensive benefits packages, professional development opportunities, and a supportive workplace culture dedicated to environmental conservation. At Canopy, we prioritise the well-being and growth of our team members, ensuring they have the resources and support needed to excel in their roles and contribute meaningfully to our mission. 

Canopy embraces equity and diversity and is committed to a workplace that is enriched by the people, needs, and desires of our diverse community. We thank all applicants; however, we will only contact candidates who successfully secure an interview.