Experiential Marketing Manager

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

The ideal candidate is a creatively minded, culturally connected, and detail-obsessed experiential marketer who supports the development and execution of refined, elevated brand experiences across key global markets. With a strong appreciation for luxury hospitality, fashion, design, travel, and cultural moments, this role helps bring the brand’s experiential vision to life through thoughtful and premium touchpoint execution.

RESPONSIBILITIES

Creative Development & Experience Concepting

• Bring an editorial, culturally intuitive perspective to experiential discussions, ensuring all concepts feel aspirational, and globally relevant.

• Assist the Experiential team to define creative ideation around activations, bringing fresh cultural references, design inspiration, and luxury experiential insights to concept development.

• Build mood boards, creative decks, thematic narratives, and visual toolkits that support elevated experience design and align with brand strategies globally.

• Stay immersed in global luxury, art, and hospitality trends, informing creative thinking with references to emerging destinations, iconic venues, and cultural movements.

Global Experiential Planning & Strategic Support

• Support the Experiential team in shaping a globally aligned experiential calendar that reflects luxury market sensibilities, cultural relevance, and brand storytelling priorities.

• Assist in building strategic experiential programs that elevate the brand’s presence across hospitality, fashion, and lifestyle sectors, ensuring concepts feel premium, curated, and globally resonant.

• Partner cross-functionally (Influencer, Hospitality, PR, Retail, International Marketing, Brand) to ensure experiential programs are seamlessly integrated into broader 360 initiatives..

Premium Partnership Support & Relationship Management

• Assist in the identification and vetting of luxury hospitality, travel, fashion, and lifestyle partners—including boutique hotels, beach clubs, resort destinations, galleries, and cultural institutions.

• Support day-to-day communication with partners, tastemakers, and agencies to maintain high-touch relationship management and ensure premium brand representation at every stage.

• Coordinate deliverables, partnership assets, and brand expectations to ensure cohesive execution across markets and partners.

Cross-Functional Alignment & Global Coordination

• Collaborate closely with regional teams, especially International Retail Marketing, to ensure experiential programs align with local objectives and maintain a consistently elevated brand presence worldwide.

• Work hand-in-hand with PR, Social, Creative and Influencer teams to amplify experiential moments thoughtfully, ensuring content captures the brand’s luxury sensibility and global voice.

• Support communication flow across internal teams and international partners, helping ensure clarity, alignment, and seamless execution.

Program Tracking, Insights & Reporting

• Track KPIs, performance metrics, and qualitative brand impact for experiential activations and partnerships.

• Lead initial drafting of post-activation recaps, synthesizing insights, partner feedback, content highlights, and cultural learnings.

• Monitor competitive luxury experiences, destination movements, and emerging cultural touchpoints to help inform future planning.

Cultural Insight & Global Trend Fluency

• Maintain a refined understanding of global luxury trends across hospitality, fashion weeks, design fairs, cultural festivals, and lifestyle moments in Europe, Asia, the Middle East, and the Americas.

• Surface new opportunities, partners, and markets that feel aligned with the brand’s elevated aesthetic and global consumer mindset.

QUALIFICATIONS

• Minimum of 3–5 years of experience in experiential marketing, luxury brand partnerships, hospitality collaborations, or related roles.

• Experience supporting or executing premium experiential activations within luxury hospitality, fashion, lifestyle, or design-driven environments.

• Strong creative sensibility with the ability to translate cultural cues, design inspiration, and market trends into elevated experiential ideas.

• Excellent project management and organizational skills, with high attention to detail and the ability to balance multiple global initiatives.

• Exceptional communication and interpersonal skills, with a polished approach to partner management and cross-team collaboration.

• Proficiency in Microsoft Office Suite, Canva or Pitch, and project management tools; design-forward thinking is a plus.

• Flexibility to travel domestically and internationally, including occasional evenings and weekends, to support premium global activations and on-site needs.

The base salary range for this position is $100,000-$115,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.

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