Experiential & Events Marketing Manager

Who We Are

XDS Bicycles (Xidesheng Bicycle Co., Ltd.) is one of world’s largest vertically integrated bicycle manufacturers and the world’s largest producer of carbon-fiber frames. XDS has spent 30 years designing, engineering, and manufacturing bikes under our own roof, with performance that speaks for itself: on roads, in shops, and at the pro level with the XDS Astana Team riding our X-Lab elite performance bikes to compete at the highest level of international road racing.

XDS’s manufacturing scale, carbon expertise, and vertical integration create a once-in-a-generation chance to disrupt this landscape. Since 1995, we have combined proprietary materials science with compelling design and highly automated production to deliver:

• Over 500,000 complete bikes annually across road, mountain, gravel, city and e-bike segments

• More than 300,000 carbon frames per year from the world’s biggest dedicated carbon-fiber bike facility

• 300+ international patents covering T1100+ carbon lay-ups and proprietary X6 aluminum alloys

• Full vertical integration, ensuring speed-to-market, supply-chain resilience and cost leadership

For more info, please check out https://xds.co/

XDS is seeking an Experiential Marketing Manager, who will be responsible for bringing the X-LAB brand to life in the real world. This role sits at the intersection of brand, community, trade marketing, and experiential activation. You will manage how our brand shows up at trade shows, dealer events, demos, pop-ups, launches, and local activations -- turning strategy into physical experiences that build trust, excitement, and long-term relationships.

You are equal parts brand storyteller and operations killer. You care deeply about how a brand feels in real life. You are obsessive about details. You love being on the ground, talking to people, solving problems in real time, and turning chaos into clarity. This is not a desk job. You will be on the road, working directly with dealers, partners, riders, media, and ambassadors to make X-LAB impossible to ignore.

What You’ll Do

Brand Activation & Experiential Marketing

• Own the planning and execution of all U.S. brand activations, including trade shows, demo tours, launch events, pop-ups, and dealer gatherings

• Translate brand strategy into physical experiences that feel premium, memorable, and on-brand

• Create modular activation playbooks that can be reused and scaled across markets

• Ensure every live touchpoint reflects XDS and X-LAB’s positioning, tone, and standards

Trade Shows & Events

• Lead end-to-end event planning: logistics, staffing, booth setup, collateral, inventory, and teardown

• Act as on-site brand lead at major industry events (Sea Otter, CABDA, dealer shows, etc.) but you'll be bolstered by other members of the leadership team

• Coordinate with PR, sales, and marketing to ensure events drive awareness and conversion

• Manage event budgets, timelines, and vendors

Dealer & Partner Engagement

• Build strong relationships with key dealers through localized activations and visits

• Host in-store launches, demo days, ride-outs, and community events

• Act as a trusted brand representative in-market

• Gather qualitative feedback from the field and share insights with HQ

Community & Ambassador Programs

• Support and activate brand ambassadors, athletes, creators, and partners

• Coordinate grassroots events and group rides

• Help build a national presence through local momentum

Asset & Collateral Management

• Own the physical brand toolkit: signage, banners, demo kits, pop-up structures, displays, giveaways

• Ensure materials are always updated, well-maintained, and event-ready

• Work with creative and production teams to develop new assets

Feedback Loop & Optimization

• Collect insights from dealers, riders, and events

• Report on what’s working and what’s not

• Continuously improve the brand experience playbook

You’re a Great Fit With:

• 3–6+ years in field marketing, experiential marketing, brand activation, or events

• Experience executing multi-city activations or trade shows

• Strong project management skills with real-world logistics

• Comfort traveling frequently (30–50%+)

• Strong interpersonal, organization, and communication skills

• Ability to represent the brand with confidence and professionalism

• Comfortable lifting, setting up, breaking down, and hustling when needed

You’re a Spectacular Fit With:

• Experience in cycling, outdoor, mobility, automotive, or premium consumer brands

• Dealer or retail marketing experience

• Community-building or ambassador program experience

• Content capture experience (basic video, photo, social)

• Familiarity with CRM, event tracking, or lead capture tools

Success Metrics

• Dealers are excited to work with us

• Events convert into real relationships and real orders

• The brand feels alive in every city we touch

• Activations are tight, premium, and unmistakably X-LAB

• The field becomes a feedback engine for product and marketing

• People remember us

Our Compensation and Benefits

• Competitive base salary

• Demo bike fleet and comprehensive travel allowances

• Generous time off policy

• Comprehensive medical, dental, and vision coverage

• Office space in beautiful Venice, California

• Hybrid-remote workplace