Executive - Qualitative Research

About This Job: 

The NIQ Customer Success team is a modern service team that is transforming the way we serve our clients with new and updated tools, enabling our teams to accomplish their tasks quickly and easily. We are the team that partners with clients to fuse data, science, and the talents of our people to provide measurement and improvement for the clients and markets we serve. We serve as the key link between NIQ and clients, and our service and delivery are the reasons clients will continue to invest in our products and services. 

Responsibilities: 

Managing the client – The candidate must be able to individually communicate with the client and manage the client by addressing their queries comprehensively. Must have experience of handling multiple projects simultaneously.  

Writing Proposal – Must be able to work on qualitative research proposals according to the brief received from the client by assimilating the client’s marketing or business problems.  

Report Making – Must be able to work on the report with a detailed understanding on how the report is to be prepared with recommendations.  

Research – Must be knowledgeable about different types of research e.g., BH – What are the various components of BHT study? How to interpret and read the data? What is U&A study? What is a segmentation study & what are its components? Etc.  

Analysis – Must be able to make the Analysis plan and develop the framework of the analysis plan. Depending on the proposal & objectives. Maintain a client service orientation by managing day-to-day administration of client service and coordinating the analysis and reporting of assigned research projects. 

This includes: 

• Develop discussion guide and other research materials as needed. 

• Participate in the planning and execution of research projects.  

• Manage research projects from start to finish, including project planning, moderation of research activities, analysis, and report writing.  

• Ensure that research projects are completed on time and within budget. Must understand the costing framework of a project. 

• Frequent travel to different parts of Pakistan is required as per the scope of the projects commissioned   

Qualifications: 

• At least 6 months to 1 years of experience in market research  

• Bachelor's degree in Statistics, Management, Marketing, Business, or related fields.  

• Experience in Qualitative Research with practical knowledge of research methodologies i.e., Focus group discussions, in-depth interviews, ethnographies, in-home immersions, etc. in consumer research measurement.  

• Strong analytical skills and proficiency in working with descriptive data sets  

• Excellent communication and interpersonal skills  

• Proficiency in Microsoft Excel, Word and PowerPoint  

• Strong attention to detail and ability to work in a fast-paced environment.  

• Ability to work independently and as part of a team  

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion