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Executive Producer, Good Morning Texas

Tegnainc

WFAA-TV Dallas permanent

Posted: May 14, 2026

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Quick Summary

Create engaging and informative content for Good Morning Texas, our weekday lifestyle and branded content show, and help take it to the next level by developing and implementing innovative ideas.

Job Description

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

WFAA is looking for a dynamic Executive Producer ready to take Good Morning Texas, our weekday lifestyle and branded content show, to the next level. The Executive Producer will set the creative, editorial, operational, and commercial vision for Good Morning Texas across broadcast, streaming, digital, social, and live experiences. This leader will combine creativity, communication, and coordination to elevate production and execution of editorial and sponsored content. This Executive Producer role is perfect for a fearlessly innovative leader who understands the balance of client need and audience experience, creating live lifestyle programming that is energetic, community-connected, and authentically North Texas.

Responsibilities:
o Content Strategy and Audience Engagement
o Owns editorial direction, daily execution, and long-term content strategy for Good Morning Texas
o Ensures seamless blend of paid and organic content to balance editorial integrity and advertiser need
o Develops new opportunities for paid content and sponsorship integration
o Prioritizes multi-platform approach to engage audiences on broadcast, streaming, and social media
o Uses audience data, sponsor feedback, and revenue opportunities to inform decision making and guide vision
o Responsible for overall quality control
• Team Leadership and Collaboration
o Oversees daily performance of Good Morning Texas team including producers, on-air talent, photographers, etc.
o Assigns segments, tasks, etc., to show producers, host(s), and photographers
o Inspires and coaches team members to deliver high-quality performance by communicating best practices and success metrics
o Manages guest booking strategies and processes
o Client Coordination and Management
o Collaborates closely with Sales leadership and Client Relationship Manager to identify new business development opportunities
o Coordinates directly with Clients on sponsored content to deliver high-quality paid segments
o Builds network of contacts such as PR reps, community partners, vendors, influencers, subject-matter experts, etc. for potential guest booking

Requirements:

o At least 3 years of experience producing broadcast news or lifestyle show with live control room experience; prior Executive Producer experience preferred
o Excellent communication and interpersonal skills
o Innovative mindset willing to break the mold
o Highly organized and able to multitask
o Solution-oriented with a positive attitude
o Software skills including: Cuez or other Newsroom/show production software, Adobe Creative Suite, Microsoft Office
This role requires flexibility around live shows, client shoots, special projects, and breaking news/station priorities.

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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