Executive, Performance (Ecommerce)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

Openmind, part of WPP, is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

As the Executive for Performance (E-commerce), you will handle key responsibilities:

• Managing the setup, activation, and daily optimization of performance commerce campaigns on platforms like Shopee, TikTok Shop, Lazada, and Tiki.

• Monitoring and optimizing campaigns to exceed e-commerce KPIs such as Return on Ad Spend (ROAS), Gross Merchandise Value (GMV), and Conversion Rate.

• Implementing various e-commerce ad formats, including in-app ads, collaborative ads (CPAS), and onsite search placements.

• Preparing and delivering insightful performance reports with clear analysis and actionable recommendations for stakeholders.

• Collaborating with internal planning teams to integrate e-commerce strategies into the overall media plan, aligning with client business goals.

Skills and Experience

• Bachelor’s degree in Media & Advertising, Marketing, Business Administration, or a related field preferred.

• 1+ years of experience in an e-commerce or performance marketing role required.

• Hands-on expertise in managing and optimizing ad campaigns on major e-commerce platforms like Shopee, TikTok Shop, and Lazada.

• Strong understanding of the e-commerce landscape in Vietnam, including platform-specific nuances and best practices.

• Excellent analytical skills, able to utilize sales and media data for performance improvements.

• Experience in developing e-commerce media plans or a planning mindset is a plus.

• Detail-oriented with the ability to manage multiple complex campaigns in a fast-paced environment.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

Please read our Privacy Notice for more information on how we process the information you provide.