Executive, Content Planning

Overview

We are seeking a Content Campaign Management Executive who will be responsible for day-to-day management and delivery of local and regional digital content campaigns for WPP Media. This role requires a highly organized and self-motivated individual who ensures that campaigns are seamlessly implemented and achieve their intended KPIs. Your attention to detail, organizational skills, and proactive attitude will be essential in driving the success of our digital content initiatives.

Reporting of the Role

This role reports to: Campaign Management Lead

3 Best Things About the Job

• Dynamic and Engaging Work Environment: No two days are the same in this role, ensuring you stay engaged and motivated. You’ll have the chance to collaborate with media agencies, content planning teams, clients, content creators, digital publishers, and media partners. Our diverse range of campaigns will expose you to all phases of content and influencer campaigns.

• Exposure to Cutting-Edge Marketing: Dive into the exciting and revolutionary world of data-driven content and influencer marketing, gaining insights and experience in the latest industry trends and strategies.

• Collaborate with Multinational Brands: Work with renowned multinational brands under the WPP Media portfolio, playing a crucial role in creating and executing high-impact digital and social content campaigns.

Responsibilities Include

• Campaign Management: Oversee planning, execution, and monitoring of local and regional digital content campaigns to ensure KPIs are met. Continuously seek and implement innovative strategies to improve campaign effectiveness and efficiency.

• Stakeholder Coordination: Collaborate with brand teams, agency planners, content creators, digital publishers, and media vendors to ensure smooth campaign implementation.

• Project Management: Manage multiple projects simultaneously, ensuring timelines and budgets are adhered to. Address and resolve any issues or challenges during the campaign lifecycle to maintain smooth operations. Conduct thorough reviews and quality checks of all content and materials before publishing. Utilize various digital tools and platforms for campaign management, performance tracking, and reporting.

• Performance Analysis: Track and analyze campaign performance data, providing insights and recommendations for optimization.

• Reporting: Prepare detailed campaign reports for clients, highlighting key metrics, successes, and areas for improvement.

• Trend Monitoring: Stay updated on the latest trends in digital and social media marketing, applying this knowledge to enhance campaign effectiveness.

• Influencer Relations: Identify, recruit, and manage relationships with influencers to enhance campaign reach and engagement.

Minimum Qualifications

• Experience: 1 to 3 years of digital marketing experience, social media, and content experience is a huge plus.

• Digital Savvy: Possess and demonstrate excellent understanding of social media and actively use apps such as TikTok, Instagram, Facebook, Lemon8, Telegram, Xiaohongshu, and YouTube.

• Project Management: Strong project management skills with the ability to negotiate with agencies and publishers to meet campaign objectives.

• Communication Skills: Excellent verbal and written communication skills.

• Team Collaboration: Strong collaborative spirit and positive working attitude to thrive in a team environment.

• Attention to Detail: Strong attention to detail with a process-driven mindset, excellent time-management skills, and ability to prioritize tasks effectively.

• Technical Proficiency: Proficiency in Microsoft Office (Word, Excel, PowerPoint) and ability to learn and adopt different tools for efficient work.

• Autonomy: Ability to work independently while achieving campaign objectives.

About WPP Media

WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions.

At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

• We're Open: we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners.

• We're Optimistic: we adopt a growth mindset throughout our business, embracing change to unlock our collective potential.

• We're Extraordinary: in pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo.

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