Events Creative Program Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Role
Salesforce's Global Brand Marketing team delivers world-class creative experiences across our flagship events — Dreamforce, Connections, TrailblazerDX, and Tableau Conference. We're looking for a seasoned Program Manager, Events Creative to be the operational backbone of our Events & Experiences Creative team — driving process, alignment, and execution across complex, high-volume programs.

This is a high-visibility role for someone who thrives at the intersection of creative operations and events, brings sharp program management skills, and energizes the teams they work with.

Key Events You'll Support
• Dreamforce (DF) — flagship annual conference (~18,000+ creative assets)
• Connections (CNX) — Marketing & Commerce-focused event
• TrailblazerDX (TDX) — Developer & Trailblazer community event
• Tableau Conference (TC) — Data & analytics community conference
• Agentforce World Tours — Global field event series
• Internal Events — CKOs and select leadership events

Core Responsibilities
• Own end-to-end creative program management for 2–4 Tier 1 events, from Demand Generation through on-site execution
• Build and maintain project plans, RACIs, workback calendars, and milestone trackers
• Manage creative intake, deadlines, and prioritization across concurrent deliverables
• Coordinate across 15–22 creative resources per event, plus production teams and stakeholders
• Manage vendors, budgets, and approval frameworks
• Lead working rhythms with Director and Senior Director-level partners across Events, Creative, Brand, and Production
• Build scalable processes and tools that standardize across the full events portfolio
• Track budget and KPIs; maintain status dashboards for real-time transparency

What We're Looking For
• 8+ years of program/project management experience in creative, brand, events, or marketing environments
• Proven ability to manage large-scale, high-complexity programs with multiple concurrent workstreams
• Strong stakeholder management skills — comfortable with Director-level partners and competing priorities
• Proficiency with PM tools (Airtable, Smartsheet, Asana, or equivalent)
• Data-driven, solutions-first mindset with exceptional organizational and communication skills
• Calm under pressure, collaborative by nature, and a healthy sense of humor

About Salesforce
Salesforce is the #1 AI CRM, where humans and agents drive customer success together. Salesforce is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $117,400 - $177,600 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $140,900 - $193,700 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.