Event Sponsorship Sales Manager

Event Sponsorship Sales Manager:

You’ll own the commercial performance of our NAUK events portfolio and lead a team of 9 direct and 2 indirect event sponsorship sellers. Your focus will be to grow sponsorship revenues, evolve pricing and packaging, run successful rebook programs, and ensure the team hits activity and revenue targets in line with our 2026 budget and 3‑year growth plan.

What you’ll do

Lead, coach and develop a high‑performing NAUK event sponsorship sales team

Own overall event sponsorship revenue and market share growth across key sectors

Run disciplined rebook and renewal programs to maximise multi‑event and multi‑year commitments

Evolve sponsorship pricing and packaging based on client needs and event performance

Act as the main commercial partner to the events team on strategy, launch and positioning

Ensure accurate CRM usage for client communication, pipeline management and forecasting

Join key client meetings, model best‑practice consultative selling and support major deals

Oversee post‑event sponsor and internal debriefs, translating insights into upsell and rebook opportunities

How we work

Collaborative, performance‑driven culture that shares playbooks, insights and wins

Close partnership with events, marketing and content to build solutions that deliver real sponsor value

Clear KPIs, transparent expectations and full visibility of team pipeline and performance

Modern, data‑driven sales stack with enterprise CRM, market intel and AI‑enabled tools for prospecting, proposals and productivity

What success looks like

6 months: you’re fully across the NAUK events portfolio, pricing, commercial model and key sponsors; the team is hitting activity KPIs and working to a clear sales and rebook process

12+ months: event sponsorship revenues are on or ahead of budget, market share is growing, Tier 1 accounts are renewing and expanding, and your team is recognised as a high‑performing, well‑coached unit

Who you are

5+ years’ B2B sales experience, with strong exposure to event sponsorship and/or media solutions

Proven track record growing Tier 1 / enterprise accounts (ideally in financial services, insurance or related B2B sectors)

Experience leading or mentoring salespeople, including 1:1s, coaching and individual development

Comfortable owning a team number, running structured rebook programs and driving KPI‑led performance

Consultative, solutions‑led seller, confident tailoring packages and pricing to client and event outcomes

Curious, data‑driven and keen to leverage AI and modern tools to lift team performance

What’s in it for you

Uncapped OTE of CAD $200k–$220k

Ownership of NAUK event sponsorship performance within a global, market‑leading B2B media and events business

Clear progression into broader regional/global commercial leadership or expanded portfolio scope

Flexible hybrid working (2 days per week in our vibrant downtown Toronto office) paid volunteer leave, additional leave with tenure, and recognition programs (awards, vouchers, travel incentives)

Travel Orange- work from another location worldwide for up to 12 weeks of the year

About Key Media

Key Media is a global business media company with leading B2B brands and events across insurance, finance, legal, HR and more, with offices in Sydney, Toronto, Auckland, Manila, Denver, London and Singapore.

If you’re ready to lead a high‑performing sponsorship team and grow NAUK event revenues and market share, we’d love to hear from you. Apply via this posting or contact [email protected].

Vacancy status

This posting is for a new vacancy that we are actively recruiting to fill.

Use of artificial intelligence in hiring

We use automated tools / artificial intelligence to help with note‑taking during interviews. All decisions on candidate progression and hiring are made by human reviewers.

Inclusion, equity & accessibility

We are committed to employment equity and an inclusive, barrier‑free selection process. We welcome applications from all qualified candidates, including members of visible minorities, Indigenous peoples, persons with disabilities, women, and persons of any sexual orientation or gender identity/expression. If you require accommodation during any stage of the recruitment process, please contact us at [email protected].

Application updates

Candidates who interview for this role will receive an update on their application status no later than 45 days after their last interview, and in most cases much sooner.