Event Sponsorship Sales Executive

We're an international media company, looking for a talented business development executive to join our international sales and marketing team.

The role involves generating sponsorship revenue for a portfolio of large and innovative business events. The successful candidate must be passionate about working in the event sponsorship space.

The position involves:

driving the commercial development of virtual and face-to-face events 

selling sponsorship packages for B2B events across the North American region

applying Key Media sales methodology to close deals

developing long-term relationships with sponsorship clients via the telephone, virtual and in person meetings

pitching and tailoring sponsorship opportunities to clients

cultivating new business opportunities and managing existing accounts

Benefits of the role:

Health and dental 

Flexible work – hybrid, flexible working hours with access to vibrant downtown Toronto office

Training- E-learning support through LinkedIn learning

EAP –free access to confidential counselling service

Extra vacation time– earn an extra day of paid vacation for each year that you work for us

Volunteer leave– one paid day per year to engage in volunteering activities

Rewards -Access to great employee recognition programs, including quarterly awards, vouchers and travel incentives

Competitive salary and package

Global travel and career opportunities 

What we are looking for:

Experience: Minimum 1-2 years of proven business sales experience, ideally in events or sponsorship sales, but open to related fields (media, advertising, or partnerships).

Education: Degree-level education is advantageous but not essential. A positive attitude and passion for sales can stand out just as much as academic credentials.

Sales Skills: Demonstrated ability to prospect, pitch, and close deals. Strong negotiation skills and experience managing the full sales cycle from lead generation to closing.

Industry Knowledge: A keen interest or experience in large-scale festivals, entertainment, or corporate events is preferred but not mandatory.

Communication: Excellent verbal and written communication skills. Confidence in presenting to senior decision-makers and building long-term relationships.

Tech-Savvy: Comfortable using CRM systems, prospecting tools, and working in a data-driven environment to meet sales targets.

Creativity & Initiative: Ability to think outside the box to identify new sponsorship opportunities and develop creative sales pitches.

Team Player: A collaborative mindset, able to work across departments, but also self-motivated to drive personal and team goals.

Attitude: Enthusiastic, resilient, and results-driven with a genuine passion for the events industry. We value initiative and the ability to learn quickly on the job.

About Key Media

Key Media is a global business media company with leading B2B brands across insurance, finance, legal, HR and more, with offices in Sydney, Toronto, Auckland, Manila, Denver, London and Singapore. We connect business leaders with the insight, connections and recognition they need to thrive.

Vacancy status
This posting is for an existing vacancy that we are actively recruiting to fill.

Use of artificial intelligence in hiring
We use automated tools / artificial intelligence to help with note-taking during interviews. All decisions on candidate progression and hiring are made by human reviewers.

Inclusion, equity & accessibility
We are committed to employment equity and an inclusive, barrier‑free selection process. We welcome applications from all qualified candidates, including members of visible minorities, Indigenous peoples, persons with disabilities, women, and persons of any sexual orientation or gender identity/expression. If you require accommodation during any stage of the recruitment process, please contact us at [email protected].

Application updates
Candidates who interview for this role will receive an update on their application status no later than 45 days after their last interview, and in most cases much sooner.