Event Marketing Manager

FLEXXON . X-PHY is an industry leader in cybersecurity technology, delivering cutting-edge solutions that proactively protect businesses from evolving cyber threats. As a hardware-based cybersecurity company, we don’t just build products—we build the future.

As we continue to expand, we’re seeking passionate, driven individuals to join our mission to redefine industry standards, push boundaries, and create transformative solutions that protect the digital world. Joining us isn’t just about securing a job—it’s about embarking on an entrepreneurial journey. Here, you don’t just work for the company; you grow with it.

We seek visionaries who think beyond the ordinary, strategists who challenge the status quo, and action-takers who execute with intensity and precision. If you're ready to shape the future of cybersecurity, we want you on our team.

Role Summary

We’re looking for a hands-on Events Marketing Manager who can own end-to-end events in Singapore and streamline international event logistics—from booth build and vendor management to lead capture, sales alignment, and post-event ROI. You’ll be accountable for pipeline impact, not just flawless execution.

Key Responsibilities

1) End-to-End Event Ownership

• Plan, produce, and execute local trade shows, conferences, roadshows, partner events, and workshops.
• Drive event strategy: objective setting, target audience, messaging, offers, and meeting-booking plans.
• Manage vendors (booth builders, A/V, staffing, printers, caterers); negotiate rates and SLAs.
• Oversee on-site operations: registration, staffing rosters, run-of-show, stage management, and demos.
• Ensure brand consistency across signage, collateral, demo units, and presentations.

2) International Logistics & Remote Execution

• Build a repeatable playbook for overseas events: booth build, power/internet, badges, local staffing, freight forwarders, hotel & transport blocks, and contingency plans.
• Coordinate timelines, vendor deliverables, and documentation; manage time-zone communication.
• Prepare and hand off event-in-a-box kits (assets, demo checklists, setup guides) for teams traveling abroad.

3) Pipeline & Revenue Outcomes

• Partner with Sales to define meeting targets, account lists (ABM), and on-site conversion plays.
• Own lead capture workflows (badge scanners, QR, forms), CRM integration (e.g., HubSpot), and 24–48h follow-up SLAs.
• Run pre-event campaigns (email, paid, social, partners) and post-event nurtures (thank-you, offers, demos, trials).

4) Budget & Vendor Management

• Build event budgets, track actuals, and approve spend within guardrails.
• Source, assess, and manage vendors against quality, cost, and timeline KPIs.

5) Measurement & Reporting (ROI)

• Define success metrics before each event, instrument tracking, and deliver post-mortems with insights and actions.
• Maintain a rolling Events ROI dashboard and quarterly recommendations (what to double-down on vs. sunset).

Event ROI Framework (what you’ll own)

• Primary KPI: Pipeline and revenue attributable to the event.
• Metrics:
• Event ROI
• CPL (Cost per Lead)
• CPMQI / CPOpp
• Opportunity Rate
• Win Rate
• Payback Period
• Pipeline Coverage

• Attribution: Distinguish Sourced (first-touch at event) vs. Influenced (multi-touch weighting).
• Activity Goals: # booth meetings, # executive briefings, # partner co-marketing meetings, session attendance.
• Quality Signals: ICP fit %, demo requests, trial activations, POC starts, partner sign-ups.

What Success Looks Like

30 days: Event calendar locked, budget templates and run-of-show checklists created, vendor roster finalized, CRM capture flow tested.

60 days: First event executed with full SLA compliance; post-mortem delivered with ROI/CPL/Opportunity Rate; backlog of learnings → playbook updates.

90 days: Events program showing predictable pipeline creation; repeatable “event-in-a-box” for overseas teams; clear recommendations on which events to scale or drop.

Outcomes-First Ownership (Results, Insights, and Iteration)

This role is measured on business impact, not activity. You will set clear, quantifiable objectives for every event, own the plan to hit them, and close the loop with insights that continuously improve our strategy.

What this means in practice

Define outcomes up front: Commit targets per event (e.g., meetings booked, ICP-fit leads, MQLs, opps, sourced pipeline, ROI/payback). Publish these before kickoff and align with Sales.

Engineer the funnel: Design offers, demos, and meeting-booking plays to maximize qualified lead capture (not just scans). Instrument every step (scanner/QR → CRM → sequences) with 24–48h SLAs.

Qualify and learn: Score for ICP fit and intent; tag reasons to believe/objections. Convert learnings into playbook updates (messaging, audiences, partners, formats).

Test & iterate: Run A/Bs on pre-event outreach, on-site hooks, and post-event sequences. Kill what underperforms; double down on winners.

Make insights operational: Maintain an Events ROI dashboard with weekly deltas, and deliver post-mortems that include “keep / change / stop / start” and specific next-event hypotheses.

Requirements:
• 4–7+ years in events marketing or experiential marketing with measurable pipeline accountability.
• Proven on-site leadership for Singapore events and coordination of overseas logistics.
• Strong vendor management, budgeting, and negotiation skills.
• Fluent with CRM & marketing tools (e.g., HubSpot/Zoho, badge scanners, QR/landing pages, spreadsheets/dashboards).
• Excellent project management; calm under pressure; strong communication with executives, sales, and partners.
• Ability to lift/carry event materials and be on your feet during builds; availability for early call times and occasional travel.

Nice to Have

• Experience in B2B tech/cybersecurity or hardware/software demos.
• ABM/event-led demand gen background; partner marketing experience.
• Basic design skills (PowerPoint, Canva/Adobe) for fast turn collateral.

KPIs (sample targets)

• Meetings booked per event: 30–60 (mix of net-new + existing accounts).
• Qualified leads: 150–300; Opportunity rate: 10–20%.
• CPL: within target band; ROI: positive within 90–120 days on average for sourced pipeline.
• Follow-up SLA: 100% of qualified leads touched within 48 hours; sequences live within 72 hours.
• Budget variance: ≤ ±5%.

Interview Process / Practical Task

• Case study: Build a mini-plan for an upcoming event (budget, timeline, staffing, booth layout, pre/post plays, and ROI model).
• Logistics scenario: Outline an overseas shipment + risk mitigation checklist.

How to Apply

• Send your resume/portfolio and a brief note on the largest event you owned, its pipeline impact, and one play you’d replicate here.
• Include links to any run-of-show docs or dashboards you’re proud of.

Benefits:
• Passionate , Energetic and Innovative work culture
• Opportunities for growth and development
• Positive work environment
• Employee recognition and rewards