Event Marketing Manager

Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God-given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our Statement of Faith to ensure we’re a fit for you.

Locations: Scottsdale, AZ / Lansdowne, VA / Dallas, TX

Team Overview

In this role, you will report to the Vice President of Marketing and will be responsible for raising awareness of the ADF brand and our work on core issues through an event marketing strategy. In this role you will work with Marketing leadership to determine the best events for ADF to sponsor and seek speaking roles. You will work with internal teams to assess the most strategic approach to each event to optimize ROI. You will lead a small team responsible for the execution of each event.

Key Responsibilities

• Direct sponsored event strategy to determine the best events for ADF to sponsor and to pursue speaking roles

• Collaborate with internal creative teams to develop unique brand experiences to engage the audience with the brand and the work of ADF at high-profile events

• Develop processes to optimize lead capture at the event and collaborate within the marketing team to ensure a unique follow-up communication for each event

• Evaluate proposed events and provide recommendations on alignment with organizational goals.

• Define event KPI and develop reporting tools to assess the performance of each event

• Collaborate with leadership to prioritize events that maximize impact and visibility

• Negotiate sponsorship terms with each event, working with corporate counsel to ensure contracts terms meet ADF needs

• Define event branding and asset needs (marketing materials, ads, displays, video, printed material, etc.), working with Creative Services to produce any event-specific materials

• Lead team members to ensure events are staffed correctly, speakers are prepared, and event logistics are handled properly

• Manage a budget, ensuring that your strategic plans are maximized for determined ROI. 

Minimum Qualifications

• Bachelor’s degree in Marketing or related field

• 5+ years of relevant experience

• Non-profit experience preferred

• Ability to travel to events and stand for extended periods

• Work effectively in a cross-functional team environment with minimal supervision

Pay & Benefits

At Alliance Defending Freedom, we offer a competitive compensation and benefits package to support your well-being and growth. While we do not disclose specific salary ranges, our compensation is competitive with top non-profit law firms. Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.

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