Europe Influencer Marketing Senior Manager - Amsterdam

About Plaud Inc.

Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 1,500,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.

Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.

To learn more about Plaud, please visit https://www.plaud.ai and follow along on Instagram, X, Facebook, LinkedIn, and YouTube

Why You Should Join Us

Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think.

• Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years.

• Define the next-gen paradigm for human-AI interaction.

• Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion.

• Work with passionate teammates who value innovation, collaboration, and customer success.

• Grow your career in a culture that champions continuous learning and fast career development.

• Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.

We are seeking a strategic, data-driven, and relationship-obsessed Influencer Manager (Team Lead) to build and lead the Europe influencer function. This role is responsible for strategy, execution, team management, creator selection, performance optimization, and ROI ownership across UK, FR, DE, IT and ES.

You will grow a portfolio of creators from mid-tier to top-tier, across tech, business, productivity, healthcare, sales, and vertical professional communities — driving awareness, conversions, and brand trust. This is a high-visibility role with significant ownership and direct business impact.

What you will do

• Strategy & Leadership

• Develop and own the Europe influencer marketing strategy, aligned with global brand and growth objectives.

• Lead, mentor, and scale a high-performing influencer team.

• Build a scalable operational model: creator tiers, vertical playbooks, funnel, and ROI frameworks.

• Creator Partnerships & Execution

• Identify, recruit, and manage a strong pipeline of creators across YouTube, Instagram, Facebook, LinkedIn, X, TikTok, podcasts, etc.

• Negotiate contracts, rates, deliverables, usage rights, exclusivity, and long-term partnerships.

• Build professional creator relationships based on trust, creativity, and measurable performance.

• Campaign Management

• Own end-to-end execution: briefing, content review, approval, tracking, and optimization.

• Coordinate product seeding, sample scripts, and content enablement.

• Partner with Product Marketing to craft tailored messages for each vertical audience.

• Performance & Analytics

• Define and monitor OKRs including content quality, click sessions, engagement, reach, sentiment, ROI, CPV, and attributed revenue.

• Maintain a performance dashboard.

• Report weekly and monthly insights, learnings, and recommendations.

• Cross-Functional Collaboration

• Align with the Brand, Paid Media, IMC, and PR teams for integrated campaigns.

• Collaborate with Marketing Team for testimonial and case-study content.

• Work with Legal on contracts, compliance, usage rights, and disclosures.

Skills, qualifications and experience we look for

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

• 5–10 years in influencer, creator, or partnerships management, preferably in AI, tech, SaaS, or consumer electronics.

• Proven experience leading a team.

• Strong negotiation and long-term partnership-building skills.

• Deep understanding of content performance levers.

• Strong analytics, project management, communication, and cross-functional skills.

• Ability to leverage AI to enhance work efficiency.

What we offer

• Meaningful Ownership An Employee Stock Ownership Plan (ESOP) that gives a real stake in Plaud’s long-term success.

• High-Impact Environment Work in a fast-moving, product-driven environment where your ideas directly shape the future of AI productivity.

• Cutting-Edge AI Tools for Productivity Access to best-in-class AI tools, including Cursor, GPT models, Gemini, Claude, and other frontier AI systems to maximize engineering and execution efficiency.

• Best-in-Class Equipment Choice of top-spec laptops, high-performance workstation setups, and cutting-edge Plaud devices for all new hires.

• Team & Culture Annual company offsites, team events, and a culture that values craftsmanship, ownership, and velocity.