Esports & Gaming Manager – Player Marketing

Red Bull UK is currently recruiting for a Esports & Gaming Manager – Player Marketing to be based in London, UK.

The Esports & Gaming Manager – Player Marketing role will be to drive and manage a key part of Red Bull UK's marketing programme, giving Wings to the world’s most exciting and talented gamers. Through strategic planning, a high level of execution, meaningful partnerships and impactful storytelling, you will connect with relevant consumers and highlight the relevant occasions and functional benefits of Red Bull.

The individual will lead the implementation of the UK gaming strategy around signed players to deliver outcomes based on a yearly business planning cycle. Innovative and credible plans that utilise the whole player portfolio and the Red Bull Gaming Sphere facility will be core to the position. 

The role also presents significant scope to explore innovation and present new opportunities in gaming & esports that will allow Red Bull to reach new consumers and stay top of mind across new and diverse UK audiences.

PLAYER MANAGEMENT

Own the gaming and esports player (athlete) programme. Including but not limited to:

Managing a world class Player portfolio, ensuring they know, love and consume Red Bull and are best in class at representing the brand on and offline.

Bringing the most out of our partnerships with Players, be it on the esports stage, in content, or in the real world. The central point of contact on all player related topics within the business.

Day to day stakeholder management internally and externally with close regard to player availability, needs, project delivery and reporting.

Negotiating contracts, including performance expectations and commercial rights.

Identification and scouting of new talent across esports pros and gaming creators to maintain a world class roster.

Develop 365 activation plans including marketing, communications, and performance activity.

STRATEGY

Working with the UK and Global teams to further develop and implement our long-term gaming strategy to consistently meet key marketing priorities across the business.

Further develop our growth focused on mainstream and AAA gaming while maintaining our presence in esports.

Build a locally relevant network of gamers, influencers, creators, esports teams, third-party organisations and collectives within the world of Gaming, ensuring that we partner with the right people to drive Red Bull support and attribution within the UK.

PLAYER PROJECTS

Lead and deliver ambitious and impactful player-led projects that bring their ideas to life in accordance with established business plans. This should manifest in real world projects at significant scale.

Work closely with signed players to guarantee their engagement and enjoyment, alongside project credibility within the scene. 

Form strong internal relationships to maximise involvement & support across departments.

Report results, workflows and player experience to understand key learnings for future activations.

CONTENT

Work with the Red Bull Media Network to ensure we grow reach, brand preference and product consideration by delivering new, attributable content ideas within gaming that achieve strong viewership and engagement across owned and earned channels.

PRODUCT SEEDING

Lead the national product seeding programme, ensuring that relevant people from a diverse range of gaming disciplines receive and understand the benefits of our product, consume Red Bull cans in key moments of need for the brand.

Maintain organisation and updates of the established product and cooler distribution systems to an excellent standard.

CREATIVITY & IDEATION

Contribute regularly to creativity and innovation within the UK gaming team.

Develop unique, disruptive ideas and formats that help grow Red Bull’s presence in the UK Gaming space.

Support the creation of annual project plans and their presentation to leading internal stakeholders.

 

Proven experience in marketing roles that rely on project management, marketing strategy, event production, talent management and community building.

Strong experience managing high profile talent, preferably within gaming. 

Experience implementing product marketing activity to make an impact on brand awareness, brand preference and consumption.

Proven track record of delivering premium events and/or projects at scale.

Deep & genuine love for gaming, not limited to esports.

Strong project management skills. Calm under pressure.

Extensive knowledge of the UK content, gaming, and esports landscape, as well as emerging trends.

Strong influencing skills with experience engaging diverse sporting stakeholders.

An understanding of brands & how they operate in the product marketing space.

Excellent relationship building skills. 

Strategic and creative mind. 

Strong affinity with the brand. 

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.