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Equipment Sales Representative

ASCO Equipment

Terrell, Texas, United States permanent

Posted: February 4, 2026

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Quick Summary

An ambitious Outside Sales Representative in the Terrell, TX sales department is seeking a self-starter with a desire for providing solutions in demanding circumstances.

Job Description

ASCO Equipment has a opportunity for an Outside Sales Representatives in the Terrell, TX sales department. The Equipment Sales Representative will be responsible for obtaining and building relationships with customers and meeting their equipment needs, while also offering our additional services. The Equipment Sales Representative needs to be an ambitious self-starter with a desire for providing solutions in demanding circumstances. The Equipment Sales Representative’s primary focus is to proactively increase revenue through exceptional customer service. They will seek out new markets and optimize opportunities to increase profitability aligning with ASCO’s continuous growth plan.

Key Responsibilities:

• Establish new business opportunities through sales calls within territory.
• Manage pre-planning, post call notes and follow-up actions using CRM tool.
• Educate customers on equipment through product presentations/demos.
• Provide problem resolution, and follow-through to address customers needs.
• Adhere to all safety rules and completing safety training as required.
• Represent ASCO in a positive and professional manner at all times.


Requirements:
• Bachelor's degree or equivalent experience.
• Proven sales ability and excellent customer relationship skills.
• Ability to write and speak effectively to individuals and groups.
• Strong planning, problem-solving and negotiation and organizational skills.
• Knowledge of construction or heavy equipment preferred.
• lid computer skills and knowledge of general business software and G-suite platform.
• Valid driver's license with acceptable driving record.


Benefits:
Why Join Team ASCO?

Compensation & Benefits:

• Guaranteed base salary + uncapped commissions
• Company-provided vehicle
• 100% paid health insurance, 401(k) + profit sharing, and paid holidays

Unique Perks:

• ACE Program: Education Assistance for employees' children pursuing higher education
• Opportunities for career growth and professional development
• The ability to represent Hitachi Construction Equipment, a leading brand in the industry

Core Values:

• Honor God
• Develop People
• Pursue Excellence
• Grow Profitably

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