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Enterprise Partnership Lead

Confidential

London, England, United Kingdom permanent

Posted: April 1, 2026

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Quick Summary

At Mindway AI, we develop award-winning safer gambling solutions, enhancing player protection, regulatory compliance and sustainability in our global market.

Job Description

At Mindway AI, we develop award winning safer gambling solutions built on a unique combination of neuroscience, AI and expert psychological assessments. Our market leading solutions are designed to enable gambling operators to enhance player protection, adhere to regulatory requirements and maintain a sustainable player base.

Our business is scaling at pace. With solutions running in 40 countries, 65 different international licence jurisdictions, our client base includes some of the biggest organisations in the gambling industry. We work across all gambling verticals, land based as well as online.

Our solutions are built with flexibility in mind meaning that we can configure them to suit the individual requirements of all of our client partners. Development is at the forefront of what we do and we work in collaboration with our customers to continuously innovate new modules and functionality.

Mindway AI is majority owned by the leading iGaming media group, Better Collective who improve the sports betting and gaming experience for bettors across the world. Better Collective is dedicated to creating a transparent and safe betting environment through innovative technologies and trusted platforms.

Our team is made up of technical experts and well-connected commercial professionals dedicated to pushing the boundaries of what's possible in this space. With a collaborative and inclusive culture, we foster an environment where creativity and innovation can thrive. At Mindway AI, you will have the opportunity to work on impactful projects and be part of a team that's helping to shape the future of safer gambling.

Join us if you're ready to embark on a journey of exploration and growth, where your contributions will make a meaningful difference.

About the job:

We are looking for an experienced and highly motivated Enterprise Partnerships Lead to join our dynamic team. The role of the Enterprise Partnerships Lead is to enhance and grow the presence of Mindway AI with a core focus on generating new business. The ideal candidate will be proactive, enthusiastic, personable and driven by results.

Key Responsibilities:

1. Strategic Market Identification

• Market Analysis: Inputting intelligence into our tracking of industry trends and competitor landscapes to identify key focus areas or untapped geographic regions

• Lead Generation Strategy: Developing a systematic "top-of-funnel" approach to identify high-value prospects in line with the commercial strategy

• Opportunity Mapping: Evaluating potential partnerships

2. Relationship Building & Networking

• Stakeholder Management: Identifying key decision-makers, influencers and other stakeholders within target organisations, initiating contact and driving the entire sales process to signed agreement

• Networking: Representing the company at industry events, conferences, and trade shows to build a robust pipeline

• Long-term Cultivation: Managing relationships over long sales cycles (often 6–12 months) before a handoff to Customer Success.

• Promote and represent Mindway AI with high integrity and professionalism

3. Pitching & Solution Crafting

• Consultative sales approach: Structuring your sales pitch to meet the specific "pain points" of each prospect

• Proposal Development: Carrying out solution demo’s and inputting into the creation of pitch decks, business cases and other supporting materials to move the deal forward in the sales process

• Negotiation: Managing the contract negotiations and pricing discussions to ensure a positive outcome for both parties towards closing the deal by signing a contract with the new customer

4. Cross-Functional Collaboration

• Feedback Loops: Relaying customer needs and market gaps back to the Solutions team to influence the roadmap

• Marketing Alignment: Working with the marketing team to refine lead-gen campaigns and sales collateral

• Sales Handoff: Ensuring a seamless transition of new clients to the Customer Success team

• CRM Management: Accurate and disciplined updating of the CRM

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