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Employer Branding Specialist

Betsson

Malaga permanent

Posted: December 8, 2025

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Job Description

We are one of the largest companies within the iGaming industry and our several brands offer casino, sportsbook, and other games via gaming licenses in various jurisdictions.

Following the launch of our new Technology Hub in Málaga, we are expanding our team to support the attraction and engagement of top tech talent. As we build a new presence in southern Spain, we want our employer brand to reflect our culture of innovation, inclusivity, and impact.

We are looking for an Employer Brand Specialist who is passionate about storytelling, talent engagement, and strengthening our reputation in the tech community.

This role will also support on recruitment needs as we look to grow and build the Málaga hub.

Recruitment will be an integral part of this role in order to not only attract but also source top talent for Málaga

As an Employer Brand Specialist, you will help shape and amplify the company’s employer brand across the Málaga region and beyond. You’ll support content creation, events, campaigns, and outreach initiatives targeted at software engineers, product experts, data specialists, and other high-demand tech profiles.

You’ll work closely with Talent Acquisition, Marketing, Communications, and the local Hub leadership to highlight what makes our Málaga Tech Hub an exceptional place to work.

Key Responsibilities;

Brand & Messaging

• Support the development and execution of the employer brand strategy for the Málaga Tech Hub.

• Ensure consistent brand narrative across internal and external channels.

Content Creation & Social Media

• Create compelling content (posts, videos, employee spotlights, behind-the-scenes stories, etc.) for LinkedIn, Instagram, career pages, and internal platforms.

• Coordinate with design and communications teams to maintain visual and tonal consistency.

• Track performance metrics and optimise content accordingly.

Candidate & Employee Experience

• Partner with Talent Acquisition to support recruitment marketing campaigns and job-specific outreach.

• Help curate onboarding narratives, welcome materials, and cultural storytelling for new hires.

• Collect employee stories and testimonials to highlight life at the Málaga hub.

Community Engagement & Events

• Assist in organizing employer-brand-driven events such as meetups, hackathons, university visits, and career fairs across Andalusia.

• Build relationships with local tech communities, universities, and innovation hubs.

• Support activation of global employer branding campaigns locally.

Research & Insights

• Monitor employer brand trends, local talent market behaviour, and competitor positioning.

• Compile analytics and reports to measure ROI on branding activities.

• Provide recommendations for improving visibility and engagement in the region

Recruitment

• Support the current TA Partner with the 360 degree hiring of new employees for the office

• Taking the brief from hiring managers of role requirements

• Sourcing, screening, interviewing and scheduling of interviews with stakeholders

Required Work Experience

• 1–3 years of experience in employer branding, digital marketing, HR communications, talent acquisition, or related fields.

• Min 2 years’ experience within a Recruitment role

• Strong verbal and written communication skills in English

• Strong verbal and written communication skills in Spanish (preferred but not essential)

• Experience creating social media content; basic design or video editing skills are a plus.

• Familiarity with tech talent personas, the software development lifecycle, or tech community dynamics is beneficial.

• Ability to work cross-functionally in a dynamic, fast-growing environment.

• Creativity, curiosity, and a proactive approach to problem solving.

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