Employer Branding Specialist (Karachi)

About US Mobile

US Mobile is on a mission to revolutionize connectivity. Imagine a world where you can go into a single app and buy terabytes of data for every one of your devices: phone, smart devices, car, home broadband, and more. That’s the future that US Mobile is building: a software platform built truly for the 21st century and the age of 5G and IoT, with world class engineering, best-in-class user experience, and features that will define the next generation of connectivity for customers in the US.

At the core of it all, our people are the driving force behind our success. We’re one collaborative, driven, and empowered team on a mission to build a product that makes the lives of our customers easier.

About the Role

As an Employer Branding specialist, you will help shape how US Mobile is perceived as an employer in Pakistan. This role sits at the intersection of recruitment, culture, and storytelling.

You’ll work closely with Talent Acquisition, Ops, and Leadership to showcase what it’s actually like to work at US Mobile - highlighting our people, growth opportunities, culture, and impact. Your work will directly support hiring outcomes, referral strength, and employer credibility in the local market.

This role is ideal for someone creative, detail-oriented, and execution-focused, with a strong understanding of digital platforms and the Pakistan talent landscape.

Key Responsibilities

Employer Branding & Content Creation

Create and manage employer branding content across platforms such as LinkedIn, Instagram, and internal channels.
Capture and showcase real stories from employees, teams, office life, growth journeys, and work culture.
Develop content aligned with hiring needs, recruitment campaigns, and company milestones.

Recruitment Marketing Support

Partner with the Talent Acquisition team to promote open roles through targeted employer branding campaigns.
Help build and maintain a strong careers presence through job posts, visuals, and messaging.
Support referral drives, hiring campaigns, and bulk-hiring initiatives through creative outreach.

On-Ground & Office Branding (Karachi)

Support employer branding initiatives within the Karachi office (events, onboarding moments, team highlights).
Coordinate coverage for office events, town halls, hiring days, and team activities.
Help ensure consistent employer brand representation across physical and digital touchpoints.

University & Community Engagement

Support outreach to universities, student societies, and early-career communities.
Assist with career fairs, virtual sessions, and employer talks.
Help position US Mobile as a high-quality career destination for early and mid-career talent in Pakistan.

Analytics & Continuous Improvement

Track engagement metrics on employer branding content and campaigns.
Share insights on what’s resonating with candidates and the talent market.
Continuously improve content quality, tone, and distribution based on results.

Requirements

Bachelor’s degree in Marketing, Communications, Media Studies, Business, or a related field.
1–3 years of experience in employer branding, social media, recruitment marketing, or content roles.
Strong written and visual communication skills.
Familiarity with LinkedIn and social platforms as professional branding tools (not just personal use).
Ability to collaborate cross-functionally with TA, Ops, and Leadership.
Based in Karachi and comfortable with on-ground coordination when required.

Nice to have

Prior experience working with recruitment or HR teams.
Basic design or content tools experience (Canva, Figma, etc.).
Understanding of the Pakistan hiring market and early-career talent pools.
Interest in storytelling, culture building, and people-focused work.

What US Mobile Offers

Competitive, Above-Market Salary
Comprehensive Health Coverage
Meals & Snacks Allowance
High Ownership & Visibility — your work directly impacts hiring and brand perception
Fast-Growth Environment with exposure to global teams and leadership
Supportive, People-First Culture rooted in merit, ownership, and learning

Join USM to help shape an organization that values people at its core.

Apply Now and be part of a team that’s redefining the customer experience and workplace culture at US Mobile.