Employer Branding Lead - REMOTE - I013

Work Arrangement: Remote

Job Type: Full-time, Independent Contractor

Work Schedule: 40 hours per week, primarily mid-shift (3 PM – 12 AM Philippine Time).

About Pearl Talent

At Pearl, we know that although opportunities aren’t created equal in the world, ambitious talent is. It’s our mission to give hires from around the world who are sharp and hungry the opportunity to earn far more than they would in their home countries while learning directly from startup founders and operators who’ve raised and made millions to billions.

Our clients are some of the fastest-growing startups and US-based businesses that have raised over $3B in funding from Sequoia, a16z, Founders Fund, Y Combinator, and other top VCs.

We’ve bootstrapped our way to millions in ARR and are scaling fast. Now, we’re building out our employer branding function to strengthen our reputation, expand our reach, and attract the next generation of world-class operators.

Role Overview

As someone in the Employer Branding role, you will own Pearl’s brand presence in talent markets across the Philippines. You’ll be the architect of campaigns, partnerships, and experiences that drive a consistent pipeline of ambitious, startup-ready talent. From media outreach and community partnerships to live events and influencer collaborations, you’ll build systems that turn Pearl into the top-of-mind brand for high-potential operators looking to accelerate their careers.

This role blends marketing, recruitment, and community-building. You’ll sit at the intersection of brand prestige and pipeline generation—translating our values and founder stories into compelling narratives that resonate with top talent worldwide.

Your Impact

• Leverage systems by thorough and intentional data and metrics tracking for qualified lead acquisition.
• Scale Pearl’s talent funnel by bringing in 5000+ qualified leads per quarter.
• Elevate Pearl’s reputation through PR, podcasts, and influencer collaborations that position us as the elite destination for startup operators.
• Build and activate partnerships with universities, VA academies, and community orgs to become the go-to brand for ambitious remote-ready talent.
• Experiment relentlessly by knowing what initiatives and campaigns to activate, nurture, or kill.

Metrics You’ll Be Accountable For

• Placements: Min. 30 per month
• Qualified Talent via Marketing Initiatives: Min. 500 × (pipelines) per month

Key Responsibilities

Brand Positioning & Prestige

• Uphold Pearl’s brand positioning across all talent-facing channels.
• Develop positioning materials that reinforce Pearl’s reputation.
• Drive influencer and creator campaigns that promote Pearl to qualified talent audiences.
• Serve as the representative of Pearl Talent for relevant events, fairs, and panels.
• Build and maintain media relationships

Community and Organization Outreach

• Identify and activate organization “champions” who can increase Pearl’s qualified lead pool.
• Foster relationships with community managers, connectors, and top orgs.
• Coordinate talent-facing events (talks, webinars, job fairs) with relevant partner communities.

Candidate Pool Development

• Build systems for sourcing, maintaining, and nurturing diverse, high-quality talent.
• Collaborate with the recruitment team to ensure funnel health and alignment.
• Review and update candidate statuses regularly and seamlessly with the relevant stakeholders (referrers, creators, organizations, etc.).
• Engage communities to continuously grow Pearl’s top-of-funnel.

Ready to Join Us?

If you’re hungry to build the next iconic employer brand in the startup ecosystem, apply now and help us make Pearl the #1 career destination for ambitious global operators.

Requirements:
Key Experiences We’re Looking For

• Proven experience leading employer branding, marketing, or community-building initiatives.

• Strong background in talent marketing, recruitment marketing, or brand growth.

• Track record in scaling pipelines (university outreach, partnerships, events).

• Experience working in startups or high-growth companies.

• Bonus: Media relations and PR experience.

Skills & Tools

• Exceptional communication and storytelling ability (written + verbal).

• Strong project management skills, able to balance multiple campaigns.

• Systems thinker—capable of building repeatable branding processes.

• Experience with CRM / ATS tools, newsletter platforms, and social media.

Benefits:
• Fully remote, forever.

• Competitive pay in USD.

• Unlimited PTO.

• Annual team retreat.

• Potential for profit share based on performance.