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Employer Branding and People Experience Specialist - Internship

MaxMaraFashionGroup

Reggio Emilia, Emilia-Romagna, Italy permanent

Posted: April 20, 2026

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Quick Summary

The Employer Branding and People Experience Specialist is responsible for creating a corporate image consistent with the company's identity as an employer (place of work), in harmony with the target audience and completely separate from that of competitors. The main responsibilities of the role are to create all internal/external network creation and development activities to maximize the effectiveness of touch points with prospects, candidates, schools, institutions, etc. The ideal candidate should have excellent communication and interpersonal skills, as well as a strong understanding of the target audience.

Job Description

The Employer Branding and People Experience Specialist is responsible for correctly applying Corporate Employer Branding strategies (attraction and retention).

The core responsibilities of the role are: creating a corporate image consistent with the company's identity as an employer (place of work), in harmony with the target audience and completely separate from that of competitors. 

• Performs all internal/external network creation and development activities to maximize the effectiveness of touch points (physical and digital) with prospects, candidates, schools, institutions, etc.
• Ensures that the strategy of Employer Branding is aligned with the Communication strategy and in compliance with the Group's tone of voice
• Monitors the Competitors' strategies by obtaining best practices
• Supports the Recruitment Teams in the entire search and selection process
• Collects individual and organizational development needs using available processes and tools
• Guarantees the application and dissemination of company policies and regulations relating to HRM, monitoring that these are adopted and respected
• Understands and collects critical issues and requests in terms of retention
• Manages HRM systems ensuring the insertion and updating of data relating to personnel within the scope of responsibility
• Promotes the development of effective and measurable engagement strategies
• Provides an excellent HRM service respecting shared SLAs and guided by the value of care (quality and service logic)
• Supports Corporate interaction and communication processes
• Promotes, adopts and develops the use of CHRM digital technology (both internal - such as the end-to-end digital process - and external - such as social media etc.)
• Maintains high attention to listening to collaborators, through direct contact and the construction of an intelligence network

Requirements:

• Bachelor's degree in Communication/Humanities/Marketing
• Good level of English (B2/C1)
• Basic knowledge of graphic design and video making tools (Canva, Illustrator Suite)
• Passion for fashion
• Strong Digital Attitude
• Approach to project management
• Dynamic work approach, with strong problem-setting and problem-solving skills
• Natural predisposition for relationships and teamwork

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