EMEA Product Manager – Cardiovascular (CVM)

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Beerse, Antwerp, Belgium, Bratislava, Bratislava, Slovakia, Breda, Netherlands, Bucureşti, Romania, Budapest, Hungary, Diegem, Flemish Brabant, Belgium, Espoo, Uusimaa, Finland, Hellerup, Capital, Denmark, High Wycombe, Buckinghamshire, United Kingdom, Issy-les-Moulineaux, France, Madrid, Spain, Milano, Italy, NEUSS, Germany, Novi Beograd, Beograd, Serbia, Oslo, Norway, Pefki, Attiki, Greece, Porto Salvo, Portugal, Prague, Czechia, Stockholm, Stockholm, Sweden, Warsaw, Masovian, Poland, Wien, Austria, Zagreb, Grad Zagreb, Croatia, Zug, Switzerland

Job Description:

At J&J Innovative we are looking for an EMEA Product Manager (EPM) Cardiovascular (CVM) position reports to the Integrated Brand Value Team Leader (IBVTL) and is part of the extended CVM IBVT. The main responsibility is the execution of the EMEA brand strategy and tactics.

In this role, you will collaborate closely with cross-functional partners to deliver comprehensive support and guidance to Operating Company CVTs, consistently applying One Campaign principles, shaping the EMEA launch strategy and representing the EMEA perspective in global forums.

You will also be leading marketing squads as “Direct Responsible Individual” (DRI) and co-chair the marketing functional network together with the EPM colleagues.

Your primary objective is to prepare for the upcoming launch in cardiovascular, a first-in-class cardiovascular therapy, in collaboration with our BMS Alliance partners, addressing key business questions and executing brand strategic imperatives, ensuring the brand’s long-term launch success throughout the EMEA region. Working within cross-functional teams, the EPM develops unbranded and branded campaigns, tactical tools and marketing materials to drive optimal communication and promotion.

Key Responsibilities

Lead the development and execution of the EMEA launch strategy.

Represent EMEA in the J&J/BMS Alliance, ensuring regional priorities are reflected in global planning.

Steer the marketing functional network and squads by engaging with Operating Company Product Managers and continuously collecting insights

Collaborate and align Medical Affairs, HEMAR, Public Affairs, and other functions to maximize business impact - cross-functional stakeholders’ alignment

Develop and implement marketing tactics to drive competitiveness in alignment with global branding and positioning

Collaborate with team members to create tailored marketing content for different customer segments and ensure localization and adoption from countries

Contribute to the identification of priority customer segments

Contribute to the analysis of brand performance, tactics, and channel effectiveness

Collaborate with external agencies to generate marketing content and seek budget efficiencies

Stay abreast of market trends and customer demands to identify opportunities and risks

Key Interactions

Operating Company Product Managers/CVTLs (functional network)

Integrated Brand Value Team Leader (IBVTL) and EMEA Brand Lead (EBL)

Integrated Brand Value Team Members (extended team): Medical Affairs, Medical Education, Market Access, Regulatory Affairs, Business Insights, Market Research, Communication & Patient Engagement, Finance, Supply chain, Compliance, Legal …

Alliance and Global Marketing & Launch Teams

Customer Engagement Centre of Excellence and One Campaign Leads

EPM/EBL in other TAs and part of the ESO Marketing Forum

Regional Key Opinion Leaders; External agencies and vendors

Alliance & Cross-Functional Collaboration

Active participation and leadership in J&J/BMS Alliance meetings with documented EMEA influence on global strategy from EMEA perspective.

Regular CVT meetings held with clear decisions and aligned priorities.

Timely alignment of EMEA strategy with global launch plans.

Collaborate and align Medical Affairs, HEMAR, Public Affairs, and other functions to maximize business impact.

Qualification and experience

At least 5 years of commercial experience in the Pharmaceutical Industry, ideally with launch experience in cardiovascular or specialty care.

Bachelor's degree required, advanced degree in business or life sciences preferred

Strong analytical skills, strategic thinking and project management capabilities

Ability to work in a multicultural environment

Strong organizational and time management skills

Experience working in or with Alliance partnerships is a strong advantage.

Ability to work within a matrix organization

Excellent communication and interpersonal skills

Previous sales roles experience is considered a plus

The role is Central Europe based and will involve some traveling (up to 20%) across the EMEA region. It is anticipated that the role holder will be based in his/her current country of residence if easy access to travel/transportation and local hosting is available at a Janssen office.

Required Skills:

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility