[EMEA] - Digital & Experience Strategist, Retail sector

We are tech transformation specialists, uniting human expertise with AI to create scalable tech solutions.
With over 8,000 CI&Ters around the world, we’ve built partnerships with more than 1,000 clients during our 30 years of history. Artificial Intelligence is our reality.

CI&T are looking for an experienced Strategist (6+ years) to help lead the day-to-day execution of strategy across our Retail client engagements in EMEA.

At CI&T, strategy sits at the intersection of business ambition, human experience, and technology execution. We help clients identify opportunities for growth and transformation and turn them into strategies that connect business goals, customer needs, and the technology required to deliver them.

You will be front and centre in strategic engagements, helping retail clients frame complex business challenges, identify opportunities, and translate strategy into clear, actionable programmes.

You will work closely with Client Partners, Growth Units, engineers, product teams, and senior strategists to shape proposals, structure engagements, and ensure our work delivers both commercial impact and meaningful customer outcomes.

Over time, you will also contribute to the development of industry propositions, helping translate industry insight into repeatable offerings that can scale across clients.

Experience in Retail and/or CPG is strongly preferred for this role.

Role Responsibilities

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Lead customer & commercial strategy on client engagements

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Lead the day-to-day strategic work across retail client engagements.

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Frame business problems, identify growth and transformation opportunities, and define clear strategic directions that connect business ambition, customer experience, and digital execution.

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Develop outcome-led strategies tied to revenue growth, customer experience improvement, operational efficiency, and capability development.

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Work with Client Partners to translate strategy into clear programmes, initiatives, and roadmaps that delivery teams can execute.

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Shape and drive proposals and new business

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Play a leading role in shaping the strategic thinking behind proposals and RFPs.

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Work with Client Partners and Growth Units to structure compelling opportunity narratives and clear value propositions.

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Bring clarity to client challenges, define strong problem statements, and help translate opportunities into credible programmes of work.

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Support pitches and senior client conversations where strategic framing is required.

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Build strong client relationships

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Act as a trusted senior advisor to client stakeholders.

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Help account leads identify new opportunities and shape growth plays.

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Convert informal discussions into clear, structured opportunities for CI&T.

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Bridge business, customer experience, tech and delivery

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Ensure strategies are actionable, feasible, and aligned with what delivery teams can build and scale.

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Collaborate with AI, data, engineering, and product leaders to translate customer and business needs into technology-enabled solutions.

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Help delivery teams understand the customer context and experience outcomes behind the work they are building..

5. Define capabilities and operating implications

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Help clients understand the capabilities required to deliver their strategy, across business, customer experience, and technology.

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Identify gaps in areas such as digital product development, data and AI capabilities, customer experience delivery, and operational processes.

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Work with client teams to define practical capability roadmaps and operating model implications, including how teams, technology, and ways of working need to evolve.

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Focus on enabling transformation through capabilities, rather than formal organisational change programmes.

6. Guide strategy through delivery

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Provide strategic direction to product, engineering, and delivery teams throughout engagements.

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Ensure workstreams remain aligned with the agreed strategy, customer outcomes, and value case.

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Help translate strategic intent into clear product direction, initiative definition, and backlog priorities where needed.

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Support teams in connecting delivery activity to measurable business and customer outcomes.

8. Contribute to Retail & CPG propositions and practice development

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Contribute to the development of CI&T’s Retail and CPG strategic propositions, working closely with Client Partners, Growth Units, and industry insights teams.

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Help translate industry trends, client challenges, and delivery experience into clear strategic points of view and repeatable offerings.

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Support the development of thought leadership, proposition narratives, and opportunity frameworks that help position CI&T as a strategic partner to retail clients.

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Actively contribute to the development of the CI&T Strategy practice, bringing insight from client engagements to strengthen methodologies, approaches, and industry perspectives.

What Success Looks Like

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Stronger strategic proposals and opportunity narratives that help increase win rates.

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Clients view CI&T as a strategic partner shaping growth and transformation, not only a delivery partner.

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New opportunities emerge within accounts through clear strategic thinking and strong client relationships.

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Strategies translate into clear programmes, initiatives, and product roadmaps that accelerate delivery.

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Delivery teams remain aligned to customer outcomes, business impact, and strategic intent.

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Visible business, customer, and operational outcomes achieved through strategically led work.

Skill profile

Experience

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6+ years of experience in strategy, digital strategy, customer experience strategy, product strategy, or digital transformation.

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Experience in Retail and/or CPG strongly preferred.

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Experience working closely with engineering, product, and delivery teams within digital or technology-enabled transformation programmes.

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Experience translating strategy into practical initiatives, roadmaps, or product directions.

Customer & Commercial Strategy

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Customer strategy, segmentation, and value proposition design.

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Experience shaping customer journeys and experience strategies connected to business outcomes.

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Ability to connect customer insight, commercial opportunity, and digital execution.

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Understanding of how customer experience improvements drive growth, loyalty, and operational efficiency.

Tech-Enabled Strategy (Fluent but not deeply technical)

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Understanding of digital platforms, data, AI, and product ecosystems.

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Ability to translate technology capabilities into meaningful customer and business outcomes.

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Comfort working with engineering and product teams in agile delivery environments.

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Understanding of digital product models and modern delivery approaches.

Transformation & Capability Thinking

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Ability to identify the capabilities required to deliver strategic ambitions across business, customer experience, and technology.

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Experience defining capability roadmaps, operating implications, or transformation priorities.

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Understanding of how organisations evolve ways of working, product development models, and digital capabilities to deliver transformation.

Client Engagement, New Business & Strategic Communication

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Strong proposal development and strategic narrative design, helping shape compelling opportunity stories and value propositions.

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Ability to structure complex ideas into clear, persuasive communication for senior stakeholders.

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Confident contributor to client workshops, pitches, and strategic discussions.

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Comfort identifying patterns and growth opportunities within accounts and helping translate them into structured opportunities for CI&T.

Ways of Working

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Highly independent and self-directed.

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Strong collaborator across strategy, commercial, product, and engineering teams.

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Pragmatic, structured, and comfortable navigating ambiguity.

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Curious, proactive, and motivated to build new ideas, propositions, and strategic approaches.

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This role is based in EMEA. To support collaboration with colleagues, engineers, and client teams, we expect team members to spend approximately two days per week in the office, with flexibility around project and client needs.

Collaboration is our superpower, diversity unites us, and excellence is our standard.
We value diverse identities and life experiences, fostering a diverse, inclusive, and safe work environment. We encourage applications from diverse and underrepresented groups to our job positions.