EMEA Customer Research Analyst (London)

Job Description 

At Abercrombie & Fitch, the EMEA Customer Research Analyst is a London-based in-house resource for brand and business partners across the region. A key advocate for the EMEA customer, this role is responsible for designing, executing and communicating high-quality customer research that informs brand, marketing, merchandising, and strategic decisions across both the Abercrombie & Fitch and Hollister brands. The Analyst will work closely with the Customer Insights Manager and cross-functional partners, including global insights, brand strategy, merchandising, marketing, and digital teams, to ensure insights are translated into action.  

The ideal candidate will have a deep understanding of the fashion retail industry, strong foundational research skills (qual and quant), exceptional analytical capabilities, as well as clear and confident communication skills (written and verbal). Alongside an insatiable curiosity about our customers, they will also bring a passion for problem-solving and for delivering clear, compelling, data-driven narratives to inspire customer-centric decision-making. 

This job is located at our Home Office in London, UK.

What Will You Be Doing? 

• Executing primary research initiatives inclusive of writing briefs, programming surveys, moderating research engagements, synthesising actions/recommendations, delivering concise/impactful written reports 
• Influencing business actions by translating insights into clear, actionable recommendations that support brand, marketing and product decisions across EMEA  
• Supporting London-based cross-functional teams by representing and sharing knowledge of the EMEA customer consistently and effectively 
• Working collaboratively with cross-regional analytics and insights teams to bring the holistic, global customer narrative to life for internal business stakeholders 
• Contributing to the on-going evolution of the Customer Insights discipline at A&F Co. especially as it relates to learning about and strategically implementing new research technologies and techniques  
• Additional responsibilities may include: research community management, project coordination, participant recruitment, report cataloguing, brand health tracking, etc. 

What Do You Need To Bring? 

• Undergraduate degree or equivalent experience 
• Minimum 4 years in a customer/marketing research, analytics or other related role 
• Minimum 2 years of experience conducting primary quant and qual research utilising research communities/panels, survey platforms (e.g., Qualtrics, Alchemer) and MS Office programmes (e.g., Excel, PowerPoint) 
• Methodological expertise and excellence with the ability and passion to implement research best practices to tell a cohesive and actionable story 
• Experience conducting advanced quantitative methodologies such as segmentation, Max/Diff, Conjoint, longitudinal brand tracking and comfortable moderating qualitative engagements such as focus groups and IDIs 
• Proven ability to independently drive projects to conclusion and work effectively with a variety of cross-functional partners from various levels within a company 
• Excellent verbal and written communication skills, with an emphasis on clarity, structure and stakeholder-oriented storytelling 
• A deep empathy for both the customer and your team's goals 
• Positive, proactive, solutions-oriented attitude, with strong accountability and a collaborative mindset 
• Willingness to travel – quarterly domestic or regional travel will be a requirement of this role 
• Experience working in a Retail/eCommerce environment is strongly preferred 
• Fluency in German a strong plus 

Our Company  

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. 

The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com. 

At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.  

Benefits & Perks  

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process 
• Flexible spending accounts 
• Medical, dental and vision insurance 
• Life and disability insurance 
• Associate assistance program 
• Paid parental and adoption leave 
• Access to fertility and adoption benefits through Carrot 
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off and one paid volunteer day per year, allowing you to give back to your community 
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year) 
• Seven associate wellness half days per year 
• Merchandise discount on all of our brands 
• Opportunities for career advancement, we believe in promoting from within 
• Access to multiple Associate Resource Groups 
• Global team of people who will celebrate you for being YOU! 

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER