Email Strategy Manager

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

This role will sit in the Digital Marketing org under the newly formed Email Strategy team.

Email is a important part of Marketing, from a specific tool used for point in time communications to a critical part of marketing nurture programs. You will be a founding member of the email marketing strategy team, overseeing regional support for how email can best support the marketing teams efforts.

About the Role

Email Channel Advisor

• Supports end-to-end planning in partnership with cross-functional marketing teams, guiding teams through email frameworks and related work streams

• Oversees email campaign launches and major initiatives, connecting teams to the plan while ensuring executive visibility and cross-functional coordination.

• Represents the respective regional frameworks and execution plans, providing strategic oversight and visibility.

• Defines campaign-level goals, objectives, and audience priorities.

• Intakes annual campaign themes, messaging hierarchies, and regional business priorities in collaboration with relevant marketing teams

Cross-Functional Coordination & Execution

• Aligns all marketing functions to drive a unified GTM plan and coordinated execution.

• Leads internal campaign enablement, ensuring marketing and field teams understand key messaging, components, and critical campaign moments.

• Serves as the regional central point of contact for campaign priorities, resources, and executional alignment.

Content & Messaging Alignment

• Ensures creative consistency and governance across programs and tactics led by regional functional partners.

• Defines how the campaign should be represented across key program families—reputation, demand, engagement, and enablement—ensuring executional teams can bring it to life effectively.

• Advises content teams on messaging needs and content gaps.

• Ensures visibility into live, in-market campaign materials.

About You

Basic Qualifications

• 4+ years of email-channel experience
• Knowledge of Workday business priorities, target audiences, and go-to-market strategy
• Ability to communicate effectively and coordinate across stakeholders
• Ability to establish prioritization frameworks to drive appropriate decision-making
• Strong cross-functional collaboration skills across teams, job levels, and external agencies
• Leads with decisions backed by data, or informed judgment in the absence of data

Other Qualifications

• Ability to work across the business to meet team goals and drive alignment
• Strong stakeholder management skills with the ability to influence and drive effective change
• Proficiency in email best practices, with accountability for email channel performance and full lifecycle email management
• Understanding of how the email channel works in partnership with broader marketing channels to drive holistic business impact rather than operating in silos

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email [email protected].

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