Email Marketing Strategist

Job Title: Email Marketing Strategist

Location: Remote

Employment Type: Part-Time

Working Hours: 20 hours per week, EST (Monday–Friday)

Industry: Email Marketing / E-commerce

About Us

Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage.

Role Overview

Mint Source is hiring an Email Marketing Strategist to join a boutique email marketing agency specializing in fashion and jewelry e-commerce brands. This is a strategy-led role. You'll own account strategy across multiple clients, build email briefs, develop monthly content calendars, and write the copy that brings campaigns to life. You'll split your time roughly 50/50 between collaborating with the agency owner on planning and independently managing your accounts. If you understand how fashion and jewelry consumers shop and how to translate that into email strategy that drives revenue, this role is for you.

What You'll Do

Own email strategy across 5–6 client accounts, keeping campaigns aligned with brand identity, launches, and seasonal moments

Develop detailed email briefs with campaign concepts, messaging direction, and copy for the designer. The workflow is design-first: the designer typically builds the email structure, and you write copy to fit within it

Produce 2–4 email briefs with copy per day depending on workload

Study past campaign performance in Klaviyo to identify what's working and apply those learnings forward

Monitor open rate, CTR, and placed order value, and flag optimization opportunities

Assist the agency owner in planning and organizing monthly content calendars

Write flow copy for welcome, abandoned cart, browse abandonment, and post-purchase sequences when needed

Propose A/B tests on subject lines, angles, and CTAs, and document learnings

QA emails before send: links, personalization, segments, and rendering

Manage briefs, assets, and feedback through Slack and Google Docs/Drive

What We're Looking For

3+ years in email marketing with account strategy or campaign management as your primary focus

Solid Klaviyo experience across performance analysis, content planning, and multi-account management

Strong copywriting portfolio showing campaigns, flows, briefs, and subject lines

Deep familiarity with fashion and jewelry, including consumer behavior, buying patterns, and brand aesthetics

Comfortable managing 5–6 client accounts simultaneously without dropping quality

Strategic thinker and creative problem-solver who can connect a client's products to an email concept that converts

Proactive communicator with strong attention to detail who flags questions early, before assumptions become mistakes

At ease writing copy within existing design structures rather than always starting from scratch

Basic Canva proficiency for brief support (design skills a plus, not required)

Experience briefing or working alongside email designers is a strong bonus

Key Performance Metrics (KPIs)

Email revenue contribution: drive 25–40%+ of total store revenue from campaigns and flows, tracked through Klaviyo

Campaign performance: maintain or improve open rates, CTR, and placed order value through strong strategy and copy

Production and planning: deliver 2–4 briefs with copy per day and assist in keeping monthly content calendars current across all accounts

Quality: reduced revision cycles and clean QA with minimal send errors

30/60/90 ramp: producing briefs independently by day 30; consistent daily output across 5–6 accounts by day 60; contributing to strategic planning with measurable performance improvement by day 90

What You Get

Competitive compensation discussed individually based on experience and location

Remote-first, part-time setup with flexibility within EST hours

Direct access to the agency owner with structured check-ins and feedback as needed

Exposure to a growing portfolio of fashion and jewelry e-commerce brands

Real ownership of your accounts with room to grow as you demonstrate results

Back-office support from Mint Source for payroll, onboarding, and HR