Email Marketing Operations Specialist

ABOUT PLUSGRADE:

Travel is not just about the destination; it's about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences. Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel. Come help us transform everyday travel into extraordinary experiences.

ABOUT THE ROLE:

As the Email Marketing Operations Specialist at Plusgrade, you will play a pivotal role in supporting the ongoing delivery of marketing communications utilizing our email marketing tech stack. You will be a driving force behind enabling commercial growth from timely and high-quality email setup and deployment, personalization and ongoing optimization testing. You are a builder who works well with autonomy and loves collaborating across multiple departments across the business.

WHAT YOU WILL BE DOING:

Reporting to the Senior Manager, Marketing Operations, you will:

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Establish and maintain end-to-end email campaigns within Salesforce Marketing Cloud and Customer.io.

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Work with Partner Marketing and the Analytics & Insights teams to manage segmentation/personalization, create engaging multivariate tests, build and optimize user journeys, make changes to content, and run campaigns for our partners

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Design scalable processes to accommodate the company's growth

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Participate in and execute testing and optimization initiatives across various products and departments across the user journey

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Continuously enhance internal systems & processes for improved efficiency

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Collaborate with Engineering, Product, and other stakeholders to consult on email campaign enhancements, capabilities, other integrations.

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Be a go-to person for all aspects of email marketing operations, answering ad hoc questions and managing changing Partner requirements

YOU ARE SOMEONE WITH:

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3+ years of experience in marketing operations

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2+ years of experience setting up, testing, and delivering email communications with Salesforce Marketing Cloud or ​​Customer.io; Salesforce Marketing Cloud Email Specialist certification preferred

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Strong understanding of marketing operations, including campaign management, data analytics, and marketing automation

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Creative problem-solving abilities and a collaborative mindset

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Knowledge of email design including HTML and AMPscript

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Familiarity with Automation Studio, Journey Builder, webhooks and API integration

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A self-starter approach and ability to thrive in a dynamic environment

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A results-oriented mindset with a focus on achieving objectives

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Ability to be resourceful and adaptable to evolving challenges

WHAT YOU’LL LOVE ABOUT US:

🏦 RRSP Matching

🏥 Comprehensive Health Plans

📅 Flexible Paid Time Off

✈️ Travel Experience Perk

🧘 Annual Wellness Perk

🚆 Commuter Perk

🌅 Tenure-based Work From Anywhere Program

🍼 Parental Leave Top Up

🌍 Adventure Pass

🎓Learning Allowance

OUR PROCESS:

Plusgrade is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities. If you have a preference regarding the language of your interviews, please inform our Talent Team when they reach out to you.

We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally. We may utilize technology-assisted/ artificial intelligence tools to help us screen, assess, and select applicants for this position. This job posting is for an existing vacancy.

All applications will be reviewed from our Talent Team and the successful candidate(s) will go through the following recruitment process:

Recruiter Phone Interview

Hiring Manager Interview

ELT Interview

All candidates will be provided with feedback regardless if they pass or didn’t pass any of our interview stages. All your information will be kept confidential.