Email Marketing Manager

Oxylabs

Vilnius Hybrid permanent

Posted: December 3, 2025

Job Description

Join the fast-growing tech startup Webshare as an Email Marketing Manager and take the lead in transforming email into one of our primary revenue-driving channels. This is a newly created role for a dedicated owner who can build the infrastructure, strategy, and execution needed to effectively monetize our rapidly expanding user base.

Webshare is part of Oxylabs – a team of 500+ professionals developing cutting-edge web data-gathering solutions for many of the world’s best-known businesses.

Your day-to-day::
• Revenue Generation: Strategize and execute email campaigns specifically designed to drive new revenue, upsells, and cross-sells within the Webshare ecosystem.
• Infrastructure Setup: Set up, configure, and manage the full email marketing and automation infrastructure (likely from scratch or major overhaul).
• Lifecycle Automation: Design, build, and optimize automated customer journeys (Onboarding, Trial-to-Paid conversion, Churn Prevention, and Win-back flows).
• Execution & Deployment: Own end-to-end email campaign execution including planning, setup, copywriting, A/B testing, deployment, and reporting.
• Segmentation: Deeply segment contact lists based on user behavior (e.g., usage data, plan type), preferences, and lifecycle stages to ensure high relevance.
• Optimization: Relentlessly optimize for deliverability, open rates, and most importantly, conversion to paid.
• Collaboration: Collaborate with Product and Design to ensure email touchpoints align with the user dashboard experience and brand voice.
• Reporting: Analyze performance data weekly, translating metrics into actionable insights regarding revenue impact.

Your skills & experience::
• Experience: At least 2+ years of hands-on experience in email marketing and automation, preferably in a SaaS or Tech environment.
• Revenue Focus: Proven track record of using email as a channel to drive measurable revenue growth.
• Tool Proficiency: Hands-on experience with email automation tools (ActiveCampaign, SendGrid, Klavyio, or similar).
• Technical Skills: Working knowledge of HTML/CSS for email template adjustments.
• Analytical Mindset: Ability to analyze complex metrics and translate insights into actionable revenue strategies.
• Compliance Knowledge: Up-to-date with email privacy regulations (GDPR, CAN-SPAM).
• Communication: Excellent written English and project management skills.

Nice to have:
• Experience in the Proxy/Data/SaaS industry.
• Familiarity with CRM integrations (Salesforce, HubSpot, or custom internal tools).
• Basic design skills (Figma, Canva) for quick asset creation.
• Strong copywriting skills for B2B/SaaS audiences.

Salary::
• Gross salary: 2700-4300 EUR/month. Keep in mind that we are open to discuss a different salary based on your skills and competencies.

• To support your professional growth and make you feel taken care of, we’ve put together an expansive benefit package. It covers learning, well-being, celebration, and much more – learn all about it here.

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