Email Marketing Manager (HubSpot)

Email Marketing Manager (HubSpot) 

Salary: £40,000–£43,000 pa + 10% bonus based on target
(plus excellent benefits)
 

We have a fantastic opportunity for an Email Marketing Manager to join our friendly and supportive Marketing Team.

Reporting to the Head of Marketing, you will need to be highly organised and take ownership of the planning, execution and optimisation of our email marketing activity. You will be the Company’s HubSpot expert, responsible for building high-performing email campaigns, automations and workflows that support our business priorities, generate leads for the sales team, and increase awareness of our programmes. 

This role suits someone who is comfortable managing multiple campaigns and confident using HubSpot to build and optimise email activity. You will manage our email plan end to end, from strategy and segmentation to build, testing and performance reporting, ensuring that all activity follows best practice for deliverability, accessibility and GDPR compliance. 

The role will be predominantly remote with at least one day a month at our South London office.  

Responsibilities include: 

Email Campaign Strategy & Planning 

Develop and maintain the email marketing plan aligned to business priorities, sales goals and target audiences. 

Work closely with the Head of Marketing to prioritise campaigns and ensure alignment with wider marketing strategy. 

Convert business requirements into email campaigns, audience segments and automation workflows. 

HubSpot Campaign Build & Execution 

Build, test and send email campaigns and newsletters in HubSpot. 

Work with colleagues to gather messaging and create or brief clear, accurate email content. 

Run A/B tests to improve subject lines, content, design and conversion. 

Ensure all campaigns follow best practice for deliverability, accessibility, GDPR and brand consistency. 

Support the introduction of new capabilities including landing pages and automated nurture journeys. 

Marketing Operations & Optimisation 

Maintain CRM data quality and support improvements in HubSpot. 

Help develop areas we are beginning to build out, such as custom properties, segmentation logic and enhanced personalisation.  

Work with Sales and Marketing colleagues to introduce and refine lead scoring

Review and refine workflows, templates and automations to increase efficiency and conversion. 

Support cross-team adoption of HubSpot and act as the internal go-to expert for troubleshooting and training.

Analytics & Reporting 

Analyse email performance and report on key metrics including conversions and lead quality. 

Produce dashboards and insights for Sales and Marketing. 

Use data to guide improvements, especially as we expand our use of HubSpot features.

For this role you must have:

Proven experience delivering and optimising email marketing 

Strong HubSpot experience is essential, including automations, workflows, lists, lead scoring and reporting. 

Excellent organisational skills with the ability to manage multiple campaigns, deadlines and stakeholders. 

Strong attention to detail

Ability to interpret data and turn insights into practical improvements.

Confident working cross-functionally and communicating with senior stakeholders.

Experience or interest in government-funded learning programmes,especially apprenticeships, or EdTech (advantageous) 

HubSpot Marketing Hub (essential)

HTML (desirable)

Salesforce or another CRM (advantageous)

Understanding of deliverability, segmentation and email marketing best practice 

Demonstrates commitment to our values and expected behaviours

We offer a generous package of benefits, including:   

25 days holiday plus bank holidays 

Extra day of holiday for every year of service up to 3 years  

Home working/flexible working (you will be expected to come into the office at least once a month) 

Receive a company Apple MacBook 

Workplace pension with 4% employer's contribution 

Buy holiday entitlement 

Head Office near Vauxhall/Stockwell with free tea and coffee 

Quarterly prizes for top performers in the business  

Regular social events, including Summer and Christmas parties  

In addition to these great benefits, we also provide you with ongoing training/development and as a growing business, the opportunity for career progression. 

For further information about LDN, our Company Values and Staff Benefits please visit our website: https://www.ldnapprenticeships.com/careers 

LDN Apprenticeships has been awarded Ofsted Outstanding Provider Status. Our people are key to our success, and we have created a unique high-performance culture that is supportive, inclusive and empowers our team to take ownership for their work.   

LDN is also a Certified B Corp. Our B Corp status reflects our commitment to meeting the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. As a B Corp we are helping to accelerate a global culture shift to redefine success in business and build a more inclusive and sustainable economy. For further information visit: https://www.bcorporation.net/en-us/find-a-b-corp/company/ldn-apprenticeships  

We are unable to reply to every applicant. Therefore, if you do not hear from us within 28 days of your application, we have made the decision not to take your application to the next stage.  

LDN is committed to safeguarding and promoting the welfare of our learners. A copy of our Safeguarding Policy and Safer Recruitment Policy can be found on our website.  

This post is exempt from the Rehabilitation of Offenders Act (ROA) 1974.   

We value diversity and are strongly committed to providing equal employment opportunities for all employees and applicants.   

If you're ready to make a meaningful impact and join a growing organisation, we’d love to hear from you.