Email Marketing Automation Developer (Salesforce Marketing Cloud)

Best Workplaces™ in Canada 2020 - 2025 | Best Workplaces™ with Most Trusted Executive Teams 2024, 2025 | Best Workplaces™ in Financial Services & Insurance 2020 - 2025 | Best Workplaces™ for Mental Wellness 2023 - 2025 | Best Workplaces™ for Giving Back 2022, 2024 | Best Workplaces™ for Inclusion 2021, 2024 | Best Workplaces™ for Women 2021 | Best Workplaces™ in Ontario™ 2020, 2021, 2024 | Best Workplaces™ for Professional Development 2025  | Best Workplaces™ for Young Talent 2026

One of Canada’s Most Trusted Investment Brands.

At Picton Mahoney Asset Management (PICTON Investments), being alternative isn’t just what we do—it’s who we are.

Founded by industry pioneer David Picton, we’ve spent 20 years challenging conventional wisdom and redefining the investing landscape. As one of Canada’s most trusted investment brands, we are proudly independent—privately run, 100% employee-owned, and deeply committed to delivering results for our clients.

Thinking Alternatively is in Our DNA. 

With a team of 203 bold thinkers—one-third dedicated solely to investment management—we are specialists, not generalists. Managing $18.5 billion for institutional and retail clients, we navigate markets with conviction, resilience, and a forward-thinking approach.

We’re more than investors — we’re innovators. We challenge traditional investment mindsets, constantly pushing the boundaries to achieve our mission: To bring greater certainty to investors. 

Our success is built on four guiding principles:

Treat investors’ money like our own.

Redefine the way investors invest.

Be human—always approachable.

Succeed together, one investment at a time.

These aren’t just words—they define how we think, how we invest, and how we work. 

Now, we’re entering our next chapter. We’re transforming our brand and reshaping the way the world invests. If you think alternatively, embrace an entrepreneurial spirit, and thrive in a dynamic, bureaucracy-free environment, join us and be part of what’s next.

Thriving in Our Entrepreneurial Culture

At PICTON Investments, you’ll thrive in our creative and dynamic workplace, where collaboration and support are at the core of everything we do. At our firm, you’ll have the opportunity to take on significant responsibilities, work in a flexible environment, and tackle challenging projects from the outset. Our culture is designed for ambitious professionals who want to make an immediate impact while continuing to push boundaries and achieve our greater mission. You’ll be empowered with a high level of responsibility, trust, and flexibility, providing an exciting and creative space for you to help reshape how the world views alternative investments. With competitive total rewards, performance-based bonuses, and a clear path for career growth, you’ll have everything you need to develop both now and over the longer term.

The Opportunity

We are looking for an Email Marketing Automation Developer with strong expertise in Salesforce Marketing Cloud (SFMC) to join our Digital Enablement team. 

This is a hands-on role combining email development and marketing automation, where you will build high-quality, responsive emails and develop customer journeys, data structures, and automated workflows. We are looking for someone who can deliver clean, on-brand emails and build scalable, data-driven solutions, while continuously improving processes through automation and AI.

The expected base salary for this role is $70,000 - $85,000 with the final number depending on your experience, skills, education, and team budget. On top of that, you’ll be eligible for our discretionary bonus program.

At Picton, being employee-owned means we really take care of our team. Eligible employees get access to a full benefits package, including profit sharing, health and wellness coverage, life and disability insurance, paid time off and holidays, learning and development programs, and more, many of which are fully covered or subsidized by us.

What You’ll Do:

Email Development & Execution 

Build and QA responsive, optimized emails in Salesforce Marketing Cloud  

Ensure consistency across devices, inboxes, and brand standards  

Test and troubleshoot using tools like Email on Acid  

Develop modular, reusable templates (Salesforce Distributed Marketing)  

Manage email deployment and performance tracking  

Marketing Automation & SFMC Development 

Design and optimize customer journeys (Journey Builder)  

Develop automations, data extensions, and scalable data structures  

Write SQL queries for segmentation and audience creation  

Use AMPscript and SSJS for personalization and dynamic content  

Build triggered sends and automated communications  

Maintain Marketing Cloud Connect (data flows and syncs)  

Operations & Collaboration 

Troubleshoot issues across emails, journeys, and data flows  

Ensure best practices for data governance, CASL, and deliverability  

Streamline workflows and reduce manual effort  

Collaborate with Marketing, Sales, and CRM teams  

AI & Innovation 

Apply AI-driven solutions to improve segmentation, personalization, performance, and efficiency  

Stay current with Salesforce (Einstein, Data Cloud) and emerging AI tools  

Identify opportunities to enhance processes through automation and AI

What We’re Looking For:

3–5+ years of experience in email marketing or marketing automation, with hands-on responsibility for building and deploying campaigns and journeys  

 Strong expertise in Salesforce Marketing Cloud (Email Studio, Journey Builder), including automated and lifecycle journeys  

Experience building trigger-based customer journeys, with a working understanding of how they connect to CRM data and events 

Proficiency in HTML/CSS for email, with the ability to build and troubleshoot responsive, cross-client templates  

Working knowledge of AMP script and SQL for personalization and audience segmentation  

Experience managing end-to-end email execution, including segmentation, QA, scheduling, and deployment  

Familiarity with email compliance and accessibility standards (CASL) 

Ability to analyze email performance metrics (opens, clicks, conversions, unsubscribes) and translate insights into optimization opportunities  

Strong attention to detail and QA discipline, with the ability to identify and resolve issues before deployment  

Strong problem-solving skills, with the ability to troubleshoot across email, data, and automation  

Highly organized and collaborative, with the ability to manage multiple priorities and stakeholders  

Curious and proactive, with an interest in improving processes through automation and AI 

This role is ideal for an email specialist who enjoys building high-quality communications, values precision and consistency, and wants to grow their marketing and technical expertise while contributing to scalable automation, CX, and lifecycle initiatives within the Salesforce ecosystem.

Our Commitment to Employees

At PICTON Investments, we take pride in enhancing our employees' experiences through a comprehensive suite of exceptional perks and programs. Our benefits include corporate fitness reimbursement and discounts, VersaFi memberships (formerly Women in Capital Markets), Picton investment counseling and portfolio management services, volunteer and charitable donation matching, maternity and parental leave top-up, recognition awards, semi-annual performance bonuses, a generous annual vacation entitlement (minimum of 15 days per year), training and development reimbursement, extensive health and dental benefits, a healthcare spending account, and more.

These offerings are designed to support your career growth, well-being, and overall success. Join us and thrive in an environment that values and invests in you!

PICTON Investments is committed to providing an equitable and fair work environment for everyone and all hiring and other personnel actions will be taken without regard to race, colour, creed, religion, sex, disability, gender identity, gender expression, family status, age, language or national origin. We welcome applications from candidates with diverse experiences globally. Canadian experience is not required. If you require an accommodation at any point in time throughout the application and hiring process, please contact Human Resources at (416) 955-4108 or at [email protected].

PICTON Investments does not accept unsolicited resumes, emails, calls, or any other form of communication from third-party recruitment agencies. Any unsolicited outreach, including commercial electronic messages, will neither be acknowledged nor considered.

Please note: We use AI-assisted tools to support parts of our recruitment process, including summarizing interview notes and aligning candidate profiles with job requirements. All decisions are made by our hiring team.