Email Marketing Associate - Consultant

Title: Email Marketing Associate - Consultant

Location: Remote

About Tia

Tia is on a mission to transform healthcare for women by increasing access to and improving the experience of key preventive healthcare services. Known as the best and only way to both transform outcomes and reduce cost, Tia’s preventive care model focuses on integrating key services across primary care, mental health, gynecology, dermatology and other wellness services. Tia is trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages. Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model is a unique and “life-long” model for women’s care. By making women’s health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger — setting a new standard of care for women everywhere.

Role Summary

We’re looking for an Email Marketing Consultant to support the creation and execution of thoughtful, well-designed email campaigns across our batch calendar and the member lifecycle. This role is ideal for someone earlier in their marketing career who’s excited to learn, detail-oriented, and passionate about creating clear, engaging email experiences.

You’ll own the end-to-end process for email campaigns from strategy and audience segmentation to copywriting, design direction, set up and launch, QA, and performance analysis. You’ll collaborate closely with the Lifecycle team, Growth, Brand, CSI, Product and Clinical teams to turn data and insights into messaging that connects.

Key Responsibilities

• Develop and execute the email marketing strategy across batch and select lifecycle campaigns.

• Write compelling, on-brand copy that engages members and drives measurable results.

• Design emails, ensuring visual alignment with brand guidelines.

• Partner with the Lifecycle and CRM team to define segmentation, personalization, and testing strategies that maximize performance.

• Own campaign production from brief to build, QA, and deployment.

• Monitor and analyze performance metrics to optimize content, design, and frequency for continuous improvement.

• Collaborate cross-functionally to ensure email messaging supports broader marketing and business goals.

• Stay ahead of email best practices, trends, and innovations in lifecycle marketing.

Abilities & Skills

• Proven ability to write clear, engaging, and conversion-focused copy that drives results.

• Experience using email platforms and CRM tools (e.g., Iterable, Braze, Klaviyo, HubSpot, or similar).

• A strong eye for design — comfortable working with templates or partnering with designers to bring concepts to life.

• Knowledge of Braze

• Analytical mindset and familiarity with A/B testing, reporting, and metrics (open rate, CTR, conversion, retention).

• Excellent project management skills and the ability to manage multiple campaigns at once.

• A collaborative, curious, and proactive approach to solving problems and trying new ideas.

Qualifications

• 1-2 years of experience in email or lifecycle marketing, ideally in a growth, DTC, or membership-driven business.

Tia is committed to pay equity and pay transparency.

Starting pay for qualified applicants will depend on a combination of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is set forth below and this range may be modified in the future.

We are targeting compensation of $39 / hour. This is a 30 hour / week role and we expect the contract to run for 12 months.

We’re building a world class team to reimagine women’s healthcare. We’re an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We’re united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture.

Tia is building a culture of excellence — in people, process and product. This is our northstar value;

What is excellence, exactly?

Excellence about constantly elevating yourself, it is the process of constantly striving to perform to the best of your abilities, and identifying your top potential through constant learning, experimentation and evolution. Excellence is not about achieving perfection, as that insinuates a pinnacle. Instead, in our terms, excellence is about the pursuit of constant improvement. We’re looking for people who want to go on that hard journey of constantly setting new personal records, and organizational records.

We practice excellence at Tia by demonstrating the following types of behaviors: We chose (and actively choose) excellence as Tia’s highest order value because it crystalizes into one word several behaviors that we hold dear, specifically:

A drive to constantly improve through experimentation, reflection. and an insatiable growth mindset — said another way, we’re energized by the possibility of invention, innovation, and iteration

Being present in and grateful for the journey — not just the goal line. Perfection is static. Excellence is a process (more on this important distinction below)

Asking why, then why again — because accepting “this is just the way it is” is not good enough

Grit & perseverance — a maker mentality that involves “rolling up your sleeves”, but also deep care for oneself and for others

A commitment to uncovering talents to unlock “rock star” potential across every individual

Furthermore, excellence reflects the “bigness” and the “boldness” of Tia’s mission and vision — a world in which every woman can achieve optimal health, as defined by herself.

Said another way, Tia’s mission is NOT to make healthcare incrementally better for women. Instead, we’ve intentionally set out to create a fundamentally new paradigm for modern women’s healthcare that’s truly excellent. We believe that creating a company that operates in a culture of excellence will manifest in our product. Reaching this goal is not an overnight pursuit or a “one and done.” We have not and will not “get it right” with the first swing. Rather, this higher order goal is a moving target — one we have not and will not ever fully “achieve.” By design, we will never be “done” with this work, but instead, we will be continuously in pursuit of our mission. It is this continuous pursuit — the journey, not the finish line — that truly embodies excellence.