Email Copywriter

Job Title: Email Copywriter

Location: Remote

Employment Type: Full-Time

Working Hours: 8 hours per day, Eastern Time (Monday–Friday)

Industry: E-commerce / Email Marketing

About Us

Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage.

Role Overview

Mint Source is hiring an Email Copywriter to join an email marketing agency that works with e-commerce brands. You'll own the voice across the full customer lifecycle, writing campaigns that acquire, engage, and keep customers coming back, while working closely with design and marketing on strategy and execution. Day to day, it's a balance of creative writing, performance analysis, and proactive collaboration. It's the kind of role where your words show up directly in the numbers.

What You'll Do

Plan, write, and optimize lifecycle email campaigns from acquisition and welcome through post-purchase, win-back, and promotional sends

Define and maintain brand voice guidelines while adapting tone by segment, lifecycle stage, and campaign objective

Create both plain-text and design-ready copy that blends storytelling, education, and conversion with clear CTAs

Build and refine subscription and retention flows using product education and behavioral triggers to reduce churn and grow LTV

Familiarize yourself with Klaviyo, Mailchimp, or similar ESPs to understand audience segmentation and campaign structure, so your copy is always written for the right context

Collaborate with design and marketing teams to develop integrated campaigns

Run A/B tests on subject lines, preview text, body copy, and CTAs, then iterate using open rate, CTR, and conversion data

Turn customer research from reviews, surveys, and support into messaging that addresses real objections

Contribute strategic ideas beyond the brief and communicate progress clearly in regular team meetings

What We're Looking For

2-3 years of professional email copywriting experience for DTC or e-commerce brands, with a track record of driving revenue through email

Portfolio required: 5-7 examples spanning plain-text, design-based, promotional, educational, and lifecycle sequences

Solid grasp of copywriting frameworks including PAS, storytelling sequences, and educational flows, applied naturally rather than formulaically

Familiarity with e-commerce ecosystems including Shopify and subscription platforms like Recharge, with working knowledge of Klaviyo or Mailchimp

Comfortable reading open rates, CTR, and conversion metrics to guide copy decisions

Writes copy that sounds human and original. AI can support the process but should never drive it

Self-directed and accountable, manages deadlines independently and stays open to feedback

Creative problem-solver who stays calm and detail-oriented under pressure

Background in direct response or long-form sales copy is a plus, as is experience translating complex product benefits into clear customer language

SMS copywriting experience is a bonus

Key Performance Metrics (KPIs)

Email-attributed revenue maintained or increasing as a share of total company revenue

Engagement at or above DTC benchmarks (15-25% open rate, 2-4% CTR)

Improved retention metrics including subscription retention rate, repeat purchase rate, and lifecycle flow conversions

30/60/90 ramp: first supervised campaigns launched and brand voice demonstrated by day 30; independent ownership of the promotional calendar with measurable engagement lifts by day 60; strategic ownership of at least one major initiative and a full performance report by day 90

Consistent output of 8-12 high-quality emails per day with minimal revision cycles

What You Get

Compensation: $500-800 USD/month

Remote-first with end-to-end ownership across the customer lifecycle

Clear KPIs and fast feedback loops tied directly to your work

50/50 balance of collaborative and independent work, with regular structured check-ins

Room to grow in strategy, testing, and retention

Back-office support from Mint Source for payroll, onboarding, and HR