Email Campaign & Web Coordinator

Ticketek Entertainment Group (TEG) is a Fan Experience Group, powered by digital, data, and technology, and united by a shared purpose – We Partner to Make Life Better Live. With the Fan as our Star, TEG brings together Ticketing (Ticketek, Eventfinda), Entertainment (TEG Live, TEG Sport, TEG Experiences), underpinned by Group capabilities (Ovation, Analytics, AI) to create, promote, and power world-class live entertainment.

We know fans are looking for experiences that turn into the stories they tell for the rest of their lives - the shared connections, the memories that stick and the moments that happen when you live life live.

About the Role

The Email Campaign & Web Coordinator is responsible for planning, producing, publishing and optimising the organic direct marketing and website activity for TEG's key events and entertainment brands.

Sitting within the Creative & Content team in the Ovation Agency, this role works closely with campaign teams to deliver high-impact, data-driven communications that drive awareness, engagement and ticket sales. It requires a mix of strategic thinking, hands-on execution and stakeholder management.

Requirements:
Outcomes to Deliver

Campaign Execution

• End-to-End Production: Own the lifecycle of email campaigns from the initial brief through to deployment and post-send reporting.
• Technical Build: Masterfully build, test, and deploy HTML, plain text, and drag-and-drop emails using Braze and Audience Republic.
• Web Excellence: Execute content updates across TEG websites with a relentless focus on user experience, conversion, and brand accuracy.
• Link Mastery: Manage digital journeys via Feature FM, generating short links, tour links, and bio links to streamline the fan experience.

Optimisation & Reporting

• Performance Insights: Monitor and analyse campaign performance, delivering insights and recommendations to continually refine targeting and messaging.
• Conversion Strategy: Apply A/B testing and segmentation strategies to improve open rates, CTR, and conversion.

Stakeholder & Platform Management

• Collaborative Planning: Work with campaign teams and internal partners to align digital activity with marketing objectives and secure necessary assets and approvals.
• Platform Stewardship: Maintain the website CMS and ensure all EDM templates are modern, functional, and optimised for performance.

Compliance & Best Practice

• Regulatory Excellence: Ensure all activity strictly adheres to privacy and spam regulations (GDPR/ACMA) while maintaining high standards in data accuracy and deliverability.

Capabilities to Bring

• Digital & CRM Expertise: 2+ years’ experience in a digital marketing or CRM role (ideally in entertainment, media, or e-commerce) with hands-on mastery of Braze, Audience Republic, or equivalent ESPs.
• Marketing Automation & Data Savvy: Familiar with a broad range of marketing automation and analytics tools, with specific expertise in managing data orchestration and using Liquid code within Braze to deliver highly personalised fan experiences.
• Technical Proficiency: Confident managing CMS platforms (WordPress, Webflow) and workflow tools like Monday.com to maintain high standards of quality control and detail.
• Analytical Thinking: A sharp ability to dissect briefs, question the "why," and interpret data to translate insights into high-performing marketing actions.
• Fast-Paced Adaptability: Highly organised and comfortable navigating multiple stakeholders and competing deadlines in a dynamic, high-energy environment.
• Industry & Model Familiarity: Experience within the live entertainment, touring, or events sector, ideally having worked within a hybrid agency/in-house model.
• Email Design & Development: Confident in designing HTML emails with the ability to read and troubleshoot HTML and CSS to ensure pixel-perfect delivery.

Other considerations for this position

• Due to the nature of this role, work is required outside of normal business hours and on the weekends.

• You will also be required to work with global teams across various time zones and be on call in line with company policy.

Benefits:
Here’s a taste of what TEG offers:

• Complimentary event tickets
• Birthday and volunteering leave
• Wellbeing discounts & flu vaccinations
• Paid parental leave & free employee support (EAP)
• Global rewards and recognition
• Learning, development & career pathways
• A diverse, inclusive, and passionate team

Equal opportunities

TEG is an equal opportunity employer committed to embrace diversity, respect, and care for our people and communities.

If there are any adjustments that need to be made to ensure you have a fair and equitable experience in our recruitment process, please advise us when scheduling your interview.

*Only direct applications will be considered. No recruiters please*